optimizing your tendenci site for seo | seo for cms

Jennie Lane

Optimizing your Tendenci Site for SEO

@SEMBlog // thesemblog.com

• Automatic SEO in Tendenci• How to Customize Optimization• SEO Tips in Tendenci

What We’ll Go Over

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What Tendenci does for you

Automatic SEO in Tendenci

flickr.com/photos/ykjc9/4419635330

SEO is “Baked In”

• Meta Description & Title Tag Automatically Generated based on content (you can change these)

• Alt Tag Automatically Created based on image filename

• Primary Keywords

Front End

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Description & Keywords Created Based on Content

Title TagMeta Description

Alt Tag Uses Image Filename by Default

Primary Keywords = Primary Key Phrase Feeds in Throughout the Site

• Sitemap.xml automatically updated based on most recently updated content

• Robots.txt set up• Redirects Module makes Redirects Easy

Back End

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Sitemap.xml

Robots.txt

Redirects Module

What you can control

How to Customize your SEO

• Meta• Categories• Alt Tags on Images• URL Slug

Updates you Have Control Over

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Add Keywords in Meta Tags & Categories

Available on: CMS Pages, Articles, Jobs, Events

• Focus on 1 to 3 keywords per page within your website• Title

– 64 Characters (Google cuts it off if it’s too long)– Include your brand name last– Every title tag within your site should be different and relate to the content on

the page• Description

– 120 Characters– Include your geography

• Keywords– Keep it to around 3 targeted keyword phrases– Most Search Engines Ignore, but it doesn’t hurt

Meta Tips

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Incorporate Targeted Keywords Into:• Alt Tags on Images• Sub headings (Heading 1, Heading 2, Heading 3)• Cross Links

On Page Edits

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For Images: Add Text to Title Text & Alt Text Field

Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders

Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body

The Link Text Tells Search Engines About the Linked Page

Stay away from “Click Here”

• Fill out all fields– Tags– Categories– Description/Caption (can include HTML)– URL Slug

More on How To: Optimize on YouTube thesemblog.com/youtube

Rich Media is Powerful

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Tip: Edit Photos in Set

Questions? Contact Me!

Jennie Lane@SEMBlogTheSEMBlog.com