optimizing real world transactions using digital insights
Post on 15-Feb-2017
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Optimizing real-world transactions using digital insights
Capture every interaction –checking out the website, shopping in store, opening the app, engaging over social media.
Transactions aren’t just money exchanges
Use purchases and contextual data to tailor messaging to individual customers, generating higher average transaction values.
Analyzecustomer loyalty transactions to influence and incentivize valuable behaviors.
Combine data on digital and real-world interactions to create seamless customer experiences across all touchpoints.
Online to offline commerce (O2O) is a trillion dollar opportunity.
Brands need to know what gets people into stores – and what gets them excited about buying things while there.
The ability to translate awesome experiences into revenue is what really matters.
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