optimizing and integrating social media into your pr

Tom SnyderTrivera Interactive

LikeMind- MilwaukeeDec 4, 2009

Optimizing and Integrating Social Media into your PR

Newspaper Ads

Direct Mail

TV SpotsRadio AdsTrade Shows

Infomercials

Web

Email

Networking

Outdoor

Sponsorships

Telemarketing

ReferralsSocial Media

PR

Print

Tactics without strategy is the

noise before defeat…

Strategy without tactics is the

slowest route to victory

-Sun Tzu

Elements of a Successful Strategy:

•Set your Goals•Identify your Target•Choose your Tools•Craft your Voice•Define your Roles•Commit to Consistency•Measure and Improve

Top Down > Bottom Up & Side-to-Side

Content Consumers > Content Creators

Information > Conversations

Push > Pull

What Web 2.0 has Changed

News outlets are looking for content

Stories need “angles”

Writers are looking for “easy”

Media editors LOVE templates

What Web 2.0 has NOT Changed

Social Media

Web 1.0 PR

Newsroom

Media Email Lists

SEO

Web 2.0 PR

Blog Software

RSS

Pitchengine

Twitter/Lists

Tweetups

Integration

Re-Purpose Coverage

BlogE-mailSite

TwitterFacebookYoutube

Tom SnyderPresident and CEO

tom@trivera.com@triveraguy on Twitter

262-250-9400

Trivera InteractiveW177 N9856 Rivercrest Dr

Germantown, WI 53022(new Menomonee Falls address on Jan 2,

2010)