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Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR

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Page 1: Optimizing and Integrating Social Media into your PR

Tom SnyderTrivera Interactive

LikeMind- MilwaukeeDec 4, 2009

Optimizing and Integrating Social Media into your PR

Page 2: Optimizing and Integrating Social Media into your PR
Page 3: Optimizing and Integrating Social Media into your PR

Newspaper Ads

Direct Mail

TV SpotsRadio AdsTrade Shows

Infomercials

Web

Email

Networking

Outdoor

Sponsorships

Telemarketing

ReferralsSocial Media

PR

Print

Page 4: Optimizing and Integrating Social Media into your PR
Page 5: Optimizing and Integrating Social Media into your PR

Tactics without strategy is the

noise before defeat…

Strategy without tactics is the

slowest route to victory

-Sun Tzu

Page 6: Optimizing and Integrating Social Media into your PR

Elements of a Successful Strategy:

•Set your Goals•Identify your Target•Choose your Tools•Craft your Voice•Define your Roles•Commit to Consistency•Measure and Improve

Page 7: Optimizing and Integrating Social Media into your PR

Top Down > Bottom Up & Side-to-Side

Content Consumers > Content Creators

Information > Conversations

Push > Pull

What Web 2.0 has Changed

Page 8: Optimizing and Integrating Social Media into your PR

News outlets are looking for content

Stories need “angles”

Writers are looking for “easy”

Media editors LOVE templates

What Web 2.0 has NOT Changed

Page 9: Optimizing and Integrating Social Media into your PR

Social Media

Page 10: Optimizing and Integrating Social Media into your PR

Web 1.0 PR

Newsroom

Media Email Lists

SEO

Page 11: Optimizing and Integrating Social Media into your PR

Web 2.0 PR

Blog Software

RSS

Pitchengine

Twitter/Lists

Tweetups

Page 12: Optimizing and Integrating Social Media into your PR
Page 13: Optimizing and Integrating Social Media into your PR

Integration

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Re-Purpose Coverage

BlogE-mailSite

TwitterFacebookYoutube

Page 20: Optimizing and Integrating Social Media into your PR
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Tom SnyderPresident and CEO

[email protected]@triveraguy on Twitter

262-250-9400

Trivera InteractiveW177 N9856 Rivercrest Dr

Germantown, WI 53022(new Menomonee Falls address on Jan 2,

2010)

mailto:[email protected]

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