optimising the magento checkout presentation

Optimising the Magento Checkout

Why do some Checkouts Convert

Better

Why Optimise Magento Checkout

9063Source: Tom Robertshaw Feb 2013 Ecommerce Survey

£1,000,000

4%Source: IMRG 2012 Ecommerce Report

5%

£250,000

£2,265,750,000

2000

77.79%

76.45% 68.88%

2012

97.96%

11.60%25%

39.21%

35.52%

29.68%

23.42%

27.40%

45.49%23.98%

97.96%

11.60%25%

39.21%

35.52%

29.68%

23.42%

27.40%

45.49%23.98%

35.61%

11.60%25%

39.21%

35.52%

29.68%

23.42%

27.40%

45.49%23.98%

Magento Ave: 29.69%Ave: 74.37%

Magento: 45.49%Before: 76.45%

Key Recommendations

Less (Steps) is not more

35.61%

11.60%25%

39.21%

35.52%

29.68%

23.42%

27.40%

45.49%23.98%

Average for OSC: 30.07%

Simple Steps

Source: Nicholas Ward / checkoutoptimisation.com

77.79%

76.45% 68.88%

Delivery Costs UpfrontSource: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg

Isolate the Checkout Source: Econsultancy's 2010 Checkout Optimisation Report

Login Step

+71%

Allow Guest Checkouts

Source: Econsultancy's Toluna Survey

Reduce Input Fields

Source: Nicholas Ward / checkoutoptimisation.com

Single Name FieldSource: Baymard Ecommerce Checkout Usability

&Econsultancy's 2010 Checkout Optimisation Report

Address Lookup

Offsite Payments

Mobile

46%

Isolates the Checkout

Reduced Steps

Reduced Input Fields

29

26

22

Default Shipping & Payment Methods

Static Block for Messaging

Remembers Data

SagePay

Mobile Friendly

Roadmap

● Improve Email / Login● Auto account recognition● Improve address lookup● Improve Visual Feedback (Errors & Success)● Support for eWay ● Social Sharing● Input Field Tips● Event Tracking in Google Analytics on Form Fields● Accept orders with problems on payment

Results

+29%

Thank You!www.gpmd.co.uk/checkout