optimised - why you need a unique value proposition
Post on 27-Jun-2015
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Why you need a Unique Value Proposition
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A UVP provides the basis for all of your marketing and
SEO decisions.
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When used in your Google search link, it can drive tra�c
towards your site.
2
It’s what makes your company unique and sets it apart from
the competition
3
Your service may not be what a customer needs now, but with a memorable UVP they
will come back when they do.
4
Why is this important for SEO?Your UVP is the #1 factor that
determines whether people will read about your service or hit the back
button.
6
Focusing on your UVP in your SEO strategy will get you the best click
through rate possible.
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Salters HouseSalters Court156 High StreetHullHU1 1NQ
0333 772 9892
info@optimised.today
For more information contact us
What should a UVP do?
• Explain how your service solves problems• Delivers specific benefits that
customers need• Di�erentiates you from your competitors
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