optimised - why you need a unique value proposition
DESCRIPTION
One of the factors Google uses to determine your search ranking is the number of inbound links your site has from good quality websites. Originally, the fastest and easiest way to improve your Google search ranking was to buy as many inbound links (links from other sites to your own) from sites set up purely for this purpose. This resulted in poor quality websites having a higher search ranking than those with better quality, original content. To combat this practice, Google released the Penguin algorithm. Penquin penalises websites with poor inbound links. http://www.optimised.today/blog/why-buying-backlinks-is-bad-for-businessTRANSCRIPT
Why you need a Unique Value Proposition
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A UVP provides the basis for all of your marketing and
SEO decisions.
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When used in your Google search link, it can drive tra�c
towards your site.
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It’s what makes your company unique and sets it apart from
the competition
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Your service may not be what a customer needs now, but with a memorable UVP they
will come back when they do.
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Why is this important for SEO?Your UVP is the #1 factor that
determines whether people will read about your service or hit the back
button.
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Focusing on your UVP in your SEO strategy will get you the best click
through rate possible.
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What should a UVP do?
• Explain how your service solves problems• Delivers specific benefits that
customers need• Di�erentiates you from your competitors