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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
互联网+Oracle公有云服务,提升IT商业价值
郑军资深云计算架构顾问
April 14, 2016
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 2
我们正处在一个数字化颠覆的时代
Digital Business/互联网+
Digital business是通过将现实世界与数字世界相融合而形成的一系列商业模式创新 (is the creation of
new business designs by blurring the physical and digital worlds)
来源: Gartner http://www.gartner.com/it-glossary/digital-business /
“到2017年,那些没有拥抱Digital Business的业务中,约有四分之一将会失去其竞争优势” “我们正在进入一个全新的数字化产业生态,其中的每个参与者都是一个技术型公司。” - Gartner
“数字化颠覆者对老牌市场占有者而言
是非常危险的,因为他们可以在一夜之间就获得巨大的用户基数,进而用足够敏捷的方式将这些用户转换到新商业模式中。” – Global Center for Digital Business Transformation
“数字化工具和数字化平台正在大幅降低进入行业和业务的准入门槛, … 这些
行业和业务的传统企业正遭遇到新的竞争者的侵蚀… 他们更加灵活,成本更低…” - James McQuivey, Forrester
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Common Strategies – Things to Ponder…
传统业务的互联网+转型之道
•客户怎么找到你•客户从你的产品和服务中获得了什么•你跟你的竞争者怎么去进行较量•对你而言,开展业务怎么才能够更容易和方便•业务粘性•网上业务•自服务•自动沉淀
客户体验Customer Experience
•提升员工效率•优化生产流程•降低存货•快速交付•销售和市场营销战略•资产维护
运营增效Operational Efficiency
•业务演进•业务革新
•关联业务•跨界业务
创造商机New Opportunities
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Common Objectives
传统IT的互联网+转型之道
实时数据流处理Real-Time Data Stream Processing
分析Analytics
全面数据整合Universal Data Integration
智能嵌入Embedded Intelligence
情景智能Situational Intelligence
用户交互User Interaction
移动交互Mobile Interaction
物联交互Device Interaction
社交交互Social Interaction
企业互联Connected Enterprise
业务流程自动化编排Business Process Orchestration
面向服务架构Service-Oriented Architecture
合作伙伴 & 云集成Partner & Cloud Integration
感知与反馈Sense and Response
流程整合Integrated Processes
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Why Cloud?成本按需支付降低复杂
弹性按需扩展利用率
开放广泛支持自由选择
敏捷自动化标准化自服务
快速响应市场
不会为请求硬件和软件资源而耽误宝贵的上市时间
降低进入门槛
当你需要充分利用现有能力,并结合其它软件、社交营销和其它便利手段,去开拓新的市场时,可以花费相较传统方式少得多的资金投入
按需成长
无需准确预测业务量、增长率和不平衡能力支持的需求
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Why Hybrid Cloud(混合云)?
灵活试错vs稳定新业务vs成熟业务
创新移动化大数据
社交&共享
SaaSSaaS扩展SaaS集成SaaS分析
统一相同架构相同技能集中运维
Public Cloud
On Premises
75% 的企业负
载仍将长期运行在自有数据中心环境中
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Functionality on premises or in the
cloud
用户自管理的云服务
Security
Cloud Applications
Cloud Platform
Cloud Infrastructure
Management
企业自有IT环境
Interaction
IntegrationInformation
Management
Enterprise Applications
Security
AnalyticsService Mediation
DataAcquisition
Management
7
面向互联网+的混合云创新架构
公有云
私有云 & 传统计算
Users
Mobile Applications
Local DeviceEnvironment
DeviceCommunications
Devices(Possible Onboard Computing)
Local Applications
RemoteCommunications
Gateway
Local Services(Varied & Optional)
• Device Config/Control• Data Collection & Storage• Data Access• Software Update• Store & Forward• Message Filtering• Event Detection & Alerts• Data Analysis• Rules Processing• … Security
边缘计算
第3方云服务
Network
端到端安全
混合云管理
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Connected Enterprise(企业互联)的云参考架构Web Browser-based Interactions
Mobile Interaction
Device Interaction
Service Mediation ServiceOrchestration
Event Processing
B2B Interaction
SOA Cloud
Integration Cloud
Connectors Recommendations DashboardPre-Built Integrations
ApplicationIntegration
Service & Partner Interaction
Mobile Cloud
Platform APIs
Notifications
Offline Data
Storage
Analytics
UserManagement
Custom APIs
Connectors
Security
Stream ProcessingDevice Communications
IoT Cloud
On Premises Interactions
REST, WS-*, JMS, RMI, HTTP/S, SQL, security protocols, etc.
Social Interactions
On Premises IT Assets
Applications
Security
Web Access
Analytics
Mobile Security & Mgmt
Messaging & Mediation
Information Management
API & Service Management
Messaging Cloud
JMSPoint-to-Point Publish / Subscribe
Custom Java EE Apps Custom SaaS Extensions
Java Cloud
Data Center / Cloud Integration
BusinessPartners
MobilePlatforms
SocialExperience
Internetof Things
ServiceProviders
WebUsers
Social Cloud
Social Networking
Social Marketing
Engagement& Monitoring
SaaS Clouds
Data& Analytics Cloud
Device Management
API & ServiceManagement
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Cloud-Based Data Organization
NoSQL Database Cloud
Key-Value Storage SQL, Hive, & JSON Support
Transactional, Highly Available, & Secure
Database Cloud
Relational Storage Exadata Option
Transactional, Highly Available, & Secure
Big Data Cloud
Organization Storage Processing Analytics
Data Integration& Migration
BigData Preparation Cloud
Ingestion Enrichment
Publishing Governance Authoring
Big Data Discovery Cloud
Cataloging Browsing Exploration Transformation
Composition PublishingAnalysis Collaboration
9
Situational Intelligence(情景智能)的云参考架构
Analytics Cloud
CRM Analytics SCM Analytics
ERP Analytics HCM Analytics
Performance ReportingPlanning & Budgeting
EPM Cloud
Platform for Software Development
Developer Cloud
Service Mediation
OracleSOA Cloud
Platform for Custom Applications
Java Cloud
On-Premises to Cloud Data Migration
On-Premises to Cloud Data Service
Integration
On PremisesIT Assets
Data Integration & Migration
Data Quality Management
Data Federation & Mediation
Intelligence-Driven Applications
Application & BI Development
Data Modeling & Exploration
Information Security
Data Organization
Analysis Tools & Platforms
Data Modeling& Exploration
StructuredData
Device Data & Events
SubscriptionData
Mobile Data & Events
DaaS Clouds
IoT Cloud
Mobile Cloud
SaaS & Process Clouds
BI Cloud
Data Loading Interactive Dashboards
Analysis LibraryMobile Interaction
Data Preparation Collaboration & Sharing
BI AssetDevelopment
Federated SQL Queries across Oracle DB, NoSQL, and Hadoop
Smart Scan for Hadoop
BigData SQL Cloud
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 10
Integrated Processes(流程整合)的云参考架构
On Premises IT Assets
Enterprise Applications, Processes, & Services
Messaging & MediationInformation Management & Analytics
Sense & Response
Integrated Devices
BusinessPartners
MobilePlatforms
SocialExperience
Internetof Things
ServiceProviders
WebUsers
CX Cloud
Marketing Commerce
Sales Service CPQ
Process Cloud
Task Management
Composition
Process Execution & Monitoring
BI Cloud
Decision Optimization
Proactive Detection
Triggers & Alerts
Integration Services
Messaging Cloud
Point-to-Point Publish / Subscribe
Integration Cloud
Pre-Built Integrations Connectors
Recommendations Dashboards
SOA Cloud
API Management
Service Mediation
Event Processing
B2B Interaction
Business Activity
Monitoring
DataManagement Clouds
Other Applicable SaaS Clouds
SCM Cloud
ERP Cloud
HCM Cloud
Integrated Mobile Apps & Alerts
Integrated Social Marketing
Integrated Customer Experience
Integrated Applications
Web & Browser-Based Integration
Cloud to On Premises
Service-Based Integration
Data IntegrationJava Cloud
(Application Customization)
Sense & Response
BPMSocial Clouds
IoT Cloud
Mobile Cloud
Integrated Business Processes & Services
Hybrid CloudManagement
Services & RulesManagement
ProcessManagement
ProcessComposition
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
移至云时数据库管理实现
在数分钟内快速供应预配置的数据库云服务
让 IT 无需管理应用基础设施
自动化
零代码更改即可从内部部署迁移至云
云应用开发和部署
“通过将现有应用迁移到Oracle Database
Cloud Service 和Oracle Java Cloud
Service我们建立了一个统一版本的数据库和
应用环境,优化的工作流程和文档管理,提
高了开发效率。”
Zaki Sabbagh, CIO
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12
在云中协同 - DOCS
• 通过Document Cloud Service (and Java&Database Cloud Service) 扩展Fusion ERP,取代与客户手工邮件方式的文档交换过程。
• 还打算通过Integration Cloud Service对Siebel进行扩展,从而利用Document Cloud Service的功能。.
“我们需要在会员和经纪人之间安全地传递收据和发票,云中协同让我们不再丢失或弄错收据和发票,还让服务中心从大量的呼叫中解放了出来。”
33KDocument requests in a 24 hour period
retain these documents for 7 years
Members nationally, over 30 financial institutions
2,300
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Oracle的云战略
数据云服务
Data as a Service
应用软件云服务
Software as a Service
平台云服务
Platform as a Service
基础设施云服务
Infrastructure as a Service
通过Oracle Cloud为全球客户和合作伙伴供应最先进的基础设施云服务、技术平台云服务、业务应用软件云服务和数据云服务
综合的
同类最佳
SaaS
公有云 &
私有云全面的
PaaS &
IaaS
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Public 14
Predictable Performance, Network Isolation, Rapid Elasticity
Oracle的基础设施云服务:Infrastructure Services(IaaS)
NetworkSDN(软件定义网络)
软件VPN
硬件VPN (IPsec)
直连专线
网络绑定 NETWORKNETWORK
Storage弹性存储服务
归档存储
云NAS 块存储
对象存储
高性能存储
STORAGESTORAGE
Compute弹性计算服务
通用计算
高性能计算
专用计算
工程化一体机
COMPUTECOMPUTE
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
平滑扩展On-Premise本地数据中心到Oracle Cloud云端的混合云
Oracle的平台云服务:Platform-as-a-Service(PaaS)
相同的标准相同的架构相同的软件相同的技能
On-Premises Oracle Cloud
混合云
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
完整的套件, 最佳应用
Oracle应用服务云:Software as a Service(SaaS)
提供全面的企业应用组合
客户体验 人力资本管理 企业资源计划 供应链 企业绩效管理 商业分析 社交 数据分析
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle 云的规模
195+个国家/地区
15+ 年企业云管理经验
600+个 SaaS云应用
19个数据中心 服务着
75%+
的财富 100 强企业运行 Oracle 云
7000 万+个用户/天
330 亿+次交易/天
20 个中的 19 个顶级云提供商运行在
Oracle 平台上
27 个云平台服务
个全球开发人员900 万+
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Oracle Cloud Machine把Oracle Cloud放进你的地盘
Off Premises On PremisesYour ChoiceSame software
hardware
You Consume ServicesOn or off premises. Oracle operates.
IaaS PaaS
CachingDatabase Integration
Java EE Java SE Node
MessagingNetwork Storage Compute
Oracle云中心 客户自有数据中心
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Oracle Cloud
• 提供全面完整、标准化、预集成的SaaS + PaaS + IaaS– Amazon Web Services主要提供IaaS, Salesforce.com主要提供SaaS
• 全部云服务都是工业标准化水准– Java Applications, #1 Java Middleware, #1 Database, Linux OS, OpenStack
• 私有云兼容– 100%兼容,相同的标准、相同的架构、相同的软件、相同的技能
• 提供顶级的安全支撑– Oracle Cloud安全服务 + 保护在你防火墙之后的私有云解决方案
• 提供最可信赖的服务– 白金服务: 15分钟响应你的服务请求
• 提供顶级的性能和可伸缩性– Exadata, Exalogic, Exalytics, SuperCluster, Big Data Appliance …
多 快
好 省
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