openmarket fifty shades of mobile crm at mobile marketing live #mmliveglobal

Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager

Fifty shades of Blackberry

Fifty shades of Blackberry

Fifty shades of Blackberry

Worldwide smartphone activations…

…outnumber child births three to one.

One in three would…

...give up sex for smartphone access!

What would you give up…?

What % would choose daily use of mobile phone over...

•Alcohol 70 %

•Chocolate 63 %

•Caffeine 55 %

•Exercise 54 %

•Sex 33 %

•Toothbrush 22 %

•Shoes 21 %

Addicted to our smartphones?

…more likely to cause traffic accidents than alcohol due to its distracting nature

80%

Addicted to our smartphones?

…of adults with families regularly check their phone at the dinner table

35%

Addicted to our smartphones?

…of smartphone owners sleep with their phone next to them, and check them when they wake up

66%

Addicted to our smartphones?

…admit to ending a relationship via text message, email, Facebook or Twitter

48%

Addicted to our smartphones?

“Mobile phones have

moved beyond a

necessityinto an

addiction”

Massive Second Screen App Audience

Source: Ofcom UK Adults’ Media Literacy, 2010

16-24 demographic prefer mobiles

The Great Mobile Ad Spending Gap

Here Me Now

Here Me Now

the power of now

surprises

social rewards

simplicity

free

fun

missions

Fifty shades of...

Fifty shades of...

Fifty shades of...

Fifty shades of...

Fifty Shades of Mobile CRM

SMS is still

SEXYSEXY

Be sensitive*

*respect your customer

Get explicit*

*opt in

Source: Kitten & The Hip

Use restraint*

*less is more

Choosing a mobile partner is not...

BLACK &

WHITE

...it’s actually...

Get into bed with the right partner!

customers and partners

CMX2 platform

CMX2 platform

CMX2 platform

SMS Chat platform

Next... Fifty Shades of BURGUNDY

** Fifty Shades of Thank You **

sales@uk.openmarket.com

www.openmarket.com

text “sales” to 88600

Visit us at stand 26