openmarket fifty shades of mobile crm at mobile marketing live #mmliveglobal

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Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager

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Presentation by Oisin Lunny on the Mobile CRM debate at Mobile Marketing Live with Velti, Text Local & Lumata. For more information please visit: www.openmarket.com/europe

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Page 1: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager

Page 2: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of Blackberry

Page 3: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of Blackberry

Page 4: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of Blackberry

Page 5: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Worldwide smartphone activations…

…outnumber child births three to one.

Page 6: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

One in three would…

...give up sex for smartphone access!

Page 7: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

What would you give up…?

What % would choose daily use of mobile phone over...

•Alcohol 70 %

•Chocolate 63 %

•Caffeine 55 %

•Exercise 54 %

•Sex 33 %

•Toothbrush 22 %

•Shoes 21 %

Page 8: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Addicted to our smartphones?

…more likely to cause traffic accidents than alcohol due to its distracting nature

80%

Page 9: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Addicted to our smartphones?

…of adults with families regularly check their phone at the dinner table

35%

Page 10: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Addicted to our smartphones?

…of smartphone owners sleep with their phone next to them, and check them when they wake up

66%

Page 11: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Addicted to our smartphones?

…admit to ending a relationship via text message, email, Facebook or Twitter

48%

Page 12: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Addicted to our smartphones?

“Mobile phones have

moved beyond a

necessityinto an

addiction”

Page 13: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Massive Second Screen App Audience

Page 14: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Source: Ofcom UK Adults’ Media Literacy, 2010

16-24 demographic prefer mobiles

Page 15: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

The Great Mobile Ad Spending Gap

Page 16: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Here Me Now

Page 17: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Here Me Now

the power of now

surprises

social rewards

simplicity

free

fun

missions

Page 18: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of...

Page 19: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of...

Page 20: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of...

Page 21: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty shades of...

Page 22: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Fifty Shades of Mobile CRM

Page 23: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

SMS is still

SEXYSEXY

Page 26: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Use restraint*

*less is more

Page 27: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

Choosing a mobile partner is not...

BLACK &

WHITE

Page 28: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

...it’s actually...

Page 30: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

customers and partners

Page 31: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

CMX2 platform

Page 32: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

CMX2 platform

Page 33: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

CMX2 platform

Page 34: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

SMS Chat platform

Page 36: OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal

** Fifty Shades of Thank You **

[email protected]

www.openmarket.com

text “sales” to 88600

Visit us at stand 26