opening new hotel. challenge : transmit the brand spirit in an international expansion plan

Opening new hotel

Challenge :

Transmit the Brand spirit in an international expansion plan.

CONCEPT

Frendly sexy staff

Urban y city-center

Best Design

Cheap

Opening Room Mate Valentina

Valentina México D.F.

International casting online To be the new face of Valentina! (each hotel is incarnated by a fictitious character)

Flyers and Posters for marketing guerilla in Mexico DF

Do you want to sleep with me?

Room Mate new opening en la web 2.0Community management (competition, discount…)

Opening Party

Before- party1 week befor models will offer offers severals Room Mate presents to the citizen of Mexico DF

Befor- partyModels will offer offers flyers with a special code. With this code people will enter on the Room Mate website and maybe win invitation for the event or other presents

Booking interviews with mr President of Room Mate Hotels ( The Face of Room Mate Hotels).

Invitados

Vip

Medios de comunicación

Instituciones públicasEquipo Room Mate

ACTO

El Acto

HR

Artists:Actors, DJ y jazz mexican band

Room Mate:Waiters

PR

Security

Catering

ACTO

ACTO

19H30 : DJ, actores, grupo de música, catering, azafatas, seguridad, guardarropa, equipo Room Mate preparado

20H00 : Llegada Invitados, photo - call

20H00 : Gestión de la lista a la entrada

A partir 20H Cóctel

21H30 funny visit of the Rooms with surprises

POST - ACTO

Carta de agradecimiento

Informe

Equivalente Publicitario: 782 844 €

Coste total del evento: 31 518 €

ROI: 750 482 €