opening new hotel. challenge : transmit the brand spirit in an international expansion plan
TRANSCRIPT
Opening new hotel
Challenge :
Transmit the Brand spirit in an international expansion plan.
CONCEPT
Frendly sexy staff
Urban y city-center
Best Design
Cheap
Opening Room Mate Valentina
Valentina México D.F.
International casting online To be the new face of Valentina! (each hotel is incarnated by a fictitious character)
Flyers and Posters for marketing guerilla in Mexico DF
Do you want to sleep with me?
Room Mate new opening en la web 2.0Community management (competition, discount…)
Opening Party
Before- party1 week befor models will offer offers severals Room Mate presents to the citizen of Mexico DF
Befor- partyModels will offer offers flyers with a special code. With this code people will enter on the Room Mate website and maybe win invitation for the event or other presents
Booking interviews with mr President of Room Mate Hotels ( The Face of Room Mate Hotels).
Invitados
Vip
Medios de comunicación
Instituciones públicasEquipo Room Mate
ACTO
El Acto
HR
Artists:Actors, DJ y jazz mexican band
Room Mate:Waiters
PR
Security
Catering
ACTO
ACTO
19H30 : DJ, actores, grupo de música, catering, azafatas, seguridad, guardarropa, equipo Room Mate preparado
20H00 : Llegada Invitados, photo - call
20H00 : Gestión de la lista a la entrada
A partir 20H Cóctel
21H30 funny visit of the Rooms with surprises
POST - ACTO
Carta de agradecimiento
Informe
Equivalente Publicitario: 782 844 €
Coste total del evento: 31 518 €
ROI: 750 482 €