open xke - l'union fait la force : le rôle du design thinking dans l'innovation par hugo...

L’union fait la

FORCE

We are …

Hugo GEISSMANN> Business development > Geek stuff

Alexandre IRRMANN-TÉZÉStrategic marketing <

Design thinking <

We created …

A company that will help you

TRANSFORM YOUR IDEAS INTO REAL WORLD DIGITAL SERVICES

build an

AMAZINGproduct

We believe that the key is to gather the RIGHT PEOPLE at the RIGHT TIME with the RIGHT PHILOSOPHY

TV shows producers agree …

Pick the right team

The scientist The soldier The anthropologist Teal’c …

Did you say « pattern » ?

Did you say « pattern » ?Tech/Scientist Big muscles Strategist

Back to DIGITAL

Did you say « pattern » ?

« Geek »

Developer

Architect

« Design »

UX Designer

Art director

« Strategist »

Marketing

Sales

Product team

WHY IS THE OBVIOUSNOT SO OBVIOUS ?

2

ORGANISATION« Market » « IT » « Design »

Can i borrow JOHN DOE from your team ? NO

CULTUREHi ! I’m a UX designer

A what ?

METHODOLOGY

« Market » « IT » « Design »

& culture

Another crazy idea from the marketing …

All done ! We just have to send it to the IT crew and go live.

I am a misunderstood artist !

3!

HOW TO MAKE THEM WORK TOGETHER ?

an approach:

DESIGN THINKING

design thinking CONVERGENT & DIVERGENT PROCESS

DISCOVER DEFINE EXECUTE

design thinking CO-CREATION

MARKETER GEEK

DESIGN

design thinking EMPATHY

design thinking ITERATE

BUILD

BUILD

BUILDBUILD

TEST

LEARN

iterate

design thinking HOLISTIC THINKING

4!

Design thinking @ MyBigCompany

EVOLUTION NOT REVOLUTION

IDENTIFY missing skills

BUILD A small TEAM WORKING IN THE

same place

EMPOWER THE TEAM

build an

AMAZINGproduct

SPREAD design mindset

Thank you ! contact@thiga.fr