online presence, social media & linkedin for college students

Digital & Social Media @FSUBiz

Communications/Marketing/Sales

business.fsu.edu/socialmedia

Now your Google results are a part of your interview.

• Common sense • When in doubt, ask your Mom

• SHRM: 1/3 of companies have disqualified

• Check privacy settings (View as)

• Are all of your friends really your friends?

• Referrals/recommendations

• Put yourself in their shoes

• Millennial Generation• No presence = no existence• Not recommended; it’s required• If you can’t market yourself online,

how can you market my product?• Why pay you to market my product

if you can’t market yourself?

We are ALL…•Entrepreneurs•Experts at something•A MEDIA Company

• Which social media to include?• Google Analytics• Send PDFs/link• Link to Rachel Miller

(Ok, not really, you just won’t need it)

- Theodore Roosevelt

“People don’t care how much you know until they know how much

you care.”

• Download a list of connections

• Update w/ intro/reminders

• Congratulate, message, email

(use LinkedIn as time trigger)

• Personalize connection invitations

• Connection w/o relationship is pointless

• Do your homework before the interview• 3 x 3 analysis• Company news

• Apps: LinkedIn Pulse & Job Search

• Post updates + engage• Part of workflow

Limit of 50 Groups

Industry, alumni, etc.

Enable search + message

View wisely: turn-off setting

SEO: Always share LI link!

Activity broadcasts

• Skip the “How do you know?”. Click connect from search or people you may know.

• Best times to post: 7-9 AM Tuesday/Thursday

• Activity Broadcasting: Turn off/on• LinkedIn’s Alumni Tool• Message someone w/o LinkedIn Premium…

1.) Join a group

2.) Find a post

3.) Click “reply privately”

What do you do now?

“Publish or Perish” – Bob Woods

Publishing tools: Slideshare, Canva

LinkedIn Publisher: Be an expert!

If you’re motivated, you can pretty much find out anything online.

You just have to keep trying.

• Lynda.com

• LinkedIn Groups

• Webinars

• Connect/Follow industry leaders

• Hoovers

• SeminoleLink

• FSU Library’s Business Research Certificate