online pr its all about relevance

online pr

Its all about Relevance

Advertising v PR

Advertiser

“I’m greatgo out with me!”

PR

“He’s greatgo out with him!”

the online media

the online media

the online media

the online media

the online media

the online media

the online media

the online media

the online media

cautionary tales

community approach

irrelevance = pollution

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• RSS Reader

• Twitter

• Technorati

• Blogpulse

• Delicious

• Backtype

• Google analytics

listen

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• Organisational blog

• Commenting on other blogs

• Twitter

• Blogger outreach

be authentic

• Content creation

• Guidance/advice

• Information

• YouTube channel

• Flickr

• Facebook

give

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• Who? How? Timeliness

respond

stay in the conversation

don’t – treat as a channel

• Blogger outreach

• Seek permission

don’t – spam

• “Real” World comments

• Be aware

• Guidance for staff

don’t forget visibility

don’t ignore

thanks

AdamParker, CEOemail adam@realwire.comblog www.showmenumbers.comtwitter @AdParkermobile 07810 837193