online pr its all about relevance
TRANSCRIPT
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online pr
Its all about Relevance
![Page 2: Online PR Its All About Relevance](https://reader036.vdocuments.us/reader036/viewer/2022081400/5559f497d8b42aa8098b475b/html5/thumbnails/2.jpg)
Advertising v PR
Advertiser
“I’m greatgo out with me!”
PR
“He’s greatgo out with him!”
![Page 3: Online PR Its All About Relevance](https://reader036.vdocuments.us/reader036/viewer/2022081400/5559f497d8b42aa8098b475b/html5/thumbnails/3.jpg)
the online media
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the online media
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the online media
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the online media
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the online media
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the online media
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the online media
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the online media
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cautionary tales
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community approach
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irrelevance = pollution
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Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg
• RSS Reader
• Technorati
• Blogpulse
• Delicious
• Backtype
• Google analytics
listen
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Image from http://www.adventureactive.com/
• Organisational blog
• Commenting on other blogs
• Blogger outreach
be authentic
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• Content creation
• Guidance/advice
• Information
• YouTube channel
• Flickr
give
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Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html
• Who? How? Timeliness
respond
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stay in the conversation
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don’t – treat as a channel
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• Blogger outreach
• Seek permission
don’t – spam
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• “Real” World comments
• Be aware
• Guidance for staff
don’t forget visibility
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don’t ignore
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thanks
AdamParker, CEOemail [email protected] www.showmenumbers.comtwitter @AdParkermobile 07810 837193