online marketing service introduction
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Tong Wang Technology
Online Marketing Service Introduction
1. Online Marketing Strategy1. Online Marketing Strategy
2. Online Marketing Service Process– Execution of the strategy2. Online Marketing Service Process– Execution of the strategy
4. Company Background4. Company Background
Contents
3. Successful Cases3. Successful Cases
1. Online Marketing Strategy1. Online Marketing Strategy
The core of all business models is marketing. And, for Ecommerce, it is Online Marketing.
It is online marketing strategy that will decide the fate of an online business.
Online Marketing Strategies
The Golden Rule of Online Business
Why Choose Tongwang Technology
What can we do for you?What can we do for you?
1. Avoid Mistakes
Tong Wang Technology helps you avoid mistakes, detours, and make your money better spent.
2. Find a Quick Way to Success
Use excellent online marketing strategies to make your online business successful in your target market!
Three Stages of Online Marketing
1. Plan and build your website from the marketing perspective1. Plan and build your website from the marketing perspective
2. Promote website with the most effective method2. Promote website with the most effective method
3. Manage online marketing systematically and comprehensively3. Manage online marketing systematically and comprehensively
SEO(Search Engine
Friendly)
Humanization(User Friendly)
Marketing Function
Three critical factors of an excellent sales-oriented website
Three critical factors of an excellent sales-oriented website
What is a good website from the marketing perspective
SEO Factors
SEO FactorsSEO Factors
Domain Name, File Name
Select domain names and file
names that include keywords
Domain Name, File Name
Select domain names and file
names that include keywords
Link Structure
The link structure between different pages should be
reasonably designed
Link Structure
The link structure between different pages should be
reasonably designed
Keywords Layout
Ensure proper keywords layout in places, including
title, mete, content, alt, text link, etc.
Keywords Layout
Ensure proper keywords layout in places, including
title, mete, content, alt, text link, etc.
Humanistic Factors
Humanistic FactorsHumanistic Factors
Speed Factors
1. Space2. Program Code
Speed Factors
1. Space2. Program Code
Design Style
Webpage style should be
designed with user’s browsing
habit in mind
Design Style
Webpage style should be
designed with user’s browsing
habit in mind
Content Layout
Let user understand the
content and characteristics of the service in the
shortest time possible
Content Layout
Let user understand the
content and characteristics of the service in the
shortest time possible
Marketing FunctionMarketing Function
Marketing Function
Online Marketing Management System
Marketing result validation and analysis
Online Marketing Management System
Marketing result validation and analysis
Potential Customer Tracking System
80% deals are made after 5 times of tracking
Potential Customer Tracking System
80% deals are made after 5 times of tracking
Online Customer Service System
On-time service, increased conversion rate
Online Customer Service System
On-time service, increased conversion rate
Other Online Marketing Systems
Customized according to target market requirement
Other Online Marketing Systems
Customized according to target market requirement
Online Promotion MethodsOnline Promotion Methods
Selecting Best Promotion Channels
1. SEO1. SEO 2. PPC2. PPC 3. Affiliate Marketing3. Affiliate Marketing
4. Database Marketing
4. Database Marketing
5. Article Marketing5. Article Marketing 6. More…6. More…
Which is better for you?How to excel in business?
Which of the hundreds of website promotion methods is more appropriate for you? How can you achieve excellence in the market?Tong Wang Technology helps you find the answer!
Selecting Best Promotion Channels
The Key to the Best Online Promotion
Details
Knowing doesn’t mean having the proficiency to do it, and the details determine success or failure!
Every online promotion method involves numerous tactics and skills. The best promotion result can only be achieved by paying attention to all these details!
Systematic and Comprehensive Online Marketing Management
Online Marketing ManagementOnline Marketing Management
Marketing Result
Evaluation
Use tools to evaluate various
promotion methods and
conversion rate
Marketing Result
Evaluation
Use tools to evaluate various
promotion methods and
conversion rate
Potential Customer Tracking
Use e-magazine for long-term tracking of potential
customers
Potential Customer Tracking
Use e-magazine for long-term tracking of potential
customers
word of mouth marketing
Ask served customers to write service comments
to the website, keep track of and
manage the customers
word of mouth marketing
Ask served customers to write service comments
to the website, keep track of and
manage the customers
2. Online Marketing Service Process– Execution of the strategy2. Online Marketing Service Process– Execution of the strategy
Online Marketing Service Process
1. Website Diagnostic Analysis
1. Website Diagnostic Analysis
2. Formulate Optimization
Plan
2. Formulate Optimization
Plan
3. Make Promotion
Plan
3. Make Promotion
Plan
4. Training4. Training
5. Implementation
&Evaluation
5. Implementation
&Evaluation
6. ConsultationService
6. ConsultationService
Online Marketing Service Process
Website Diagnostic Analysis
Based on a series of standards, Tong Wang Technology conducts systematic diagnostic analysis on the website in areas such as SEO and online marketing basis, then issues a “Website Diagnostic Analysis Report”.
Time Required: 1 Week
Formulate Optimization Plan
Work out a “SEO Implementation Plan based on SEO-related questions and the SEO strategies we have planned for you.
Time Required: 1-2 Weeks
Online Marketing Service Process
Online Marketing Service Process
Make Promotion Plan
According to the target market, your budget, and the executionability of your team, make the most feasible online promotion plan.
Time Required: 1 Week
Training
Training related personnel of your company, to make sure the plans will be carried out properly.
Time Required: 1 Day
Online Marketing Service Process
Implementation & Evaluation
I Implementation
Carry out the marketing plans we made.
Online Marketing Service Process
II Evaluation
1. How much did we spend?2. How many traffic (visitors) did we get?3. How many page views?4. How many potential customers did we get?5. How many of these potential customers turned to real customers ?6. How many repeated buying?7. How much profit we made totally?
Time Required: 1 year
Online Marketing Service Process
Consultancy
Will give advice on any online marketing questions raised during the service term.
Online Marketing Service Process
Service Charge:
CAD 100,000/Yearor60,000/Year + 20% of annual revenue.
Service Price
3. Successful Cases3. Successful Cases
Successful Cases
IT World (www.IT.com.cn)
Service Item: Online Marketing ServiceService Result: After adopting the online marketing strategy of Tong Wang Technology, traffic is increased by 1.5 million IPs/day by the end of 2005.
Successful Cases
Successful Cases
Paipai Network (www.paipai.com)
Service Item: SEOService Result: Natural traffic brought by SEO is increased by 10 times in a year, reaching 500,000IP/day.
ChinaTravelDepot.com (www.chinatraveldepot.com)
Service Item: Online Marketing ServiceService Result: Overseas traffic is increased by 15 times in merely three months’ time.
Successful Cases
Che168 ( www.che168.com )IT168 ( www.it168.com )
Service Item: SEOService Result: Through comprehensive and systematic SEO strategy, traffic is creased by 200,000 IPs per day, establishing its position among the top three in the IT industry portal and enterprise industry portal.
Successful Cases
Chinasq ( www.Chinasq.com )
Service Item: Online Marketing Service Service Result: After comprehensive planning in network positioning, profiting mode and promotion strategy, its traffic increased from 4,000IPs/day to 100000IPs/day.
Successful Cases
iciba.com ( www.iciba.com )
Service Item: Online Marketing Service Service Progress: Network diagnosis, optimization plan, SEO training and website promotion planning have so far been completed, and the daily traffic has increased from 200,000IPs to 900,000IPs.
Successful Cases
4. Company Background4. Company Background
Tong Wang Technology was first opened in 2003 by top online marketing/SEO expert, Mr. Wang Tong. The company focus on online business operation, internet marketing, Ecommerce, SEM, SEO, etc. We have provided online marketing services to more than 200 well-known companies in China, published several best-selling books on this field, and trained more than 1000 people on SEM/SEO.
Brief Introduction of Tong Wang Technology
Selected Works
《 SEO 秘笈》 《海外推广教程》 《网站运营研究》 《搜索引擎营销》
Contact Info
Tong Wang Technology BeijingAddress: Room 1404~1405, Yufei Mansion, No. 42 Dongzhimenwai Avenue, Dongcheng District, BeijingTel: 86-10-82865151 MSN : ufoer@hotmail.comemail: wangtong@tongwang.cn
Websites of part of the company’s affiliates:www.tongwang.cnwww.seo.net.cn www.seo.org.cnwww.9955.net.cn www.9959.net.cn www.ufoer.com
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