online marketing & donations some thoughts from kkl sweden wmc israel 2015-01-12

Online Marketing & Donations

Some thoughts from KKL Sweden

WMC Israel

2015-01-12

Going online

Topics

• Social media platform• E-mail send out• SMS donations• Online plan for 2015

Social media

Social Media Strategy - Facebook

Social Media Strategy - Facebook

• Conversion• Tracking

Facebook posts

Facebook posts

Value and income from Facebook?

Development FB?

Facebook Ads

Ads on Social media

Yearly Donors

Amount of active donors / customers: 2014: 17542013: 1476 2012 10872011: 653

Donor/customer Database

Total posts in database2014: 82532013: 5545 2012: 3200

Jewish 2965, Christian 724, unknown 4411

How much is a follower worth?

Tracking

• Mailchimp

– Tracking all activites as opens, clicks, links, Facebook

SMS donations

SMS donations

SMS donations

Who is the online donor?

Who is online?

Posts shown to?

Who is active online?

Plan 2015

• Integrating all systems, mail, post, database and pay – seamless donations

• Direct debit/standing orders

• One-klick donation• Own collection

page– Invite friends to

donate for ex. birthday.

Plan 2015

• New web-based CRM

• New web page integration

• Automatisation• Norwegian-

Swedish cooperation

Vision 2015In summary:• To have a clear strategy and stick to it• Post interesting, engaging and meaningful content• Online donation and online marketing is

developing continuously• It has to be connected to the overall marketing

strategy - consistency in the brand• How to integrate traditional and social marketing

and donations