online marketing & donations some thoughts from kkl sweden wmc israel 2015-01-12
TRANSCRIPT
Online Marketing & Donations
Some thoughts from KKL Sweden
WMC Israel
2015-01-12
Going online
Topics
• Social media platform• E-mail send out• SMS donations• Online plan for 2015
Social media
Social Media Strategy - Facebook
Social Media Strategy - Facebook
• Conversion• Tracking
Facebook posts
Facebook posts
Value and income from Facebook?
Development FB?
Facebook Ads
Ads on Social media
Yearly Donors
Amount of active donors / customers: 2014: 17542013: 1476 2012 10872011: 653
Donor/customer Database
Total posts in database2014: 82532013: 5545 2012: 3200
Jewish 2965, Christian 724, unknown 4411
How much is a follower worth?
Tracking
• Mailchimp
– Tracking all activites as opens, clicks, links, Facebook
SMS donations
SMS donations
SMS donations
Who is the online donor?
Who is online?
Posts shown to?
Who is active online?
Plan 2015
• Integrating all systems, mail, post, database and pay – seamless donations
• Direct debit/standing orders
• One-klick donation• Own collection
page– Invite friends to
donate for ex. birthday.
Plan 2015
• New web-based CRM
• New web page integration
• Automatisation• Norwegian-
Swedish cooperation
Vision 2015In summary:• To have a clear strategy and stick to it• Post interesting, engaging and meaningful content• Online donation and online marketing is
developing continuously• It has to be connected to the overall marketing
strategy - consistency in the brand• How to integrate traditional and social marketing
and donations