online marketing 101

Online Marketing 101A day in the life of an Internet

Marketer

Intro + | Engagement | Creation | Optimization| Conclusion

Intro: The Internet is a Marketer’s holy grailDiscover how the internet has changed how companies are doing business.

Engage with your audience:Acquiring & interacting with your audienceLearn how Search engine Marketing, Affiliate marketing, social media, and other customer retention strategies are making your web strategies more profitable

Creating for the web: Building your web strategyWeb design & development, Web copyrighting & Mobile development

Optimizing your web effortsImproving your performance on the webDiscover the advantages of using web analytics, and the types of optimization that can be done while using them.

Final Thoughts

Outline

Intro

Intro + | Engagement | Creation | Optimization| Conclusion

John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Introduction

No Longer True!

Intro + | Engagement | Creation | Optimization| Conclusion

Who > How Many

Acquiring customers

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Website creation & usability

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

• IA & navigation• Functionality that works across all browsers• Write for people first• Write for Search Engines second

Mobile Marketing

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Web Analytics & Optimization

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Intro + | Engagement | Creation | Optimization| Conclusion

Thank you!