online future for the directory assistance industry
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Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Online Futures
ByFarhad @AccuraCast
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
About AccuraCast
London’s leading search engine marketing agency
First & foremost mobile search marketing agency
One of the first Google Qualified Companies in UK Recognised authority on next-generation search
marketing (Forbes, Business Week, CNet)
Registered 100% Ethical SEO®
Over 100 clients worldwide
Founded in February 2004
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Our Services
Search engine optimisation (SEO)
Paid search advertising (PPC)
Mobile search marketing
Social media marketing
Multilingual marketing
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Clients
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Should you fight Google?
Exploring opportunities in a world dominated by Google
Case studies: Companies that had Google invade their space and yet survived
Agenda
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Who makes Google money?
Who Are Google’s Clients?
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Loyal customer base
Always puts customers first —Even above advertisers!!
Robust advertising solution with proven results
Constant innovation
76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore)
What makes Google... GOOGLE?
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
8.9 billion searches on Yahoo! 8 billion searches on Baidu 3.3 billion searches on Microsoft
YouTube monetisation Google Audio Ads Google Print Ads Pay per call advertising Jaiku
But Then...
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
In search – NO
Elsewhere – Maybe
Plenty of opportunities to coexist—Partner with Google—Play just outside their turf—Use Google as a marketing medium
So, Should You Fight Google?
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Marketing Potential On Google
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Who’s Tapping Into Potential?
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Other Potential Being Tapped
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Google Analytics – Free!
Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag
Case Study: Analytics
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Google Product Search
Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google
Case Study: Price Comparison
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Google Orkut
Facebook innovates, clears up the screen space, gives users the experience they want
Listens to user feedback!
Case Study: Social Media
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
YouTube
TV networks & manufacturers are adapting to Google and changing user habits—Lower ad rates—Online content—Bringing the Internet to the TV
Case Study: TV
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Broaden reach on search—Target popular keyword categories—Optimise & advertise
Provide new ad formats on sitePay per call, In-call advertisingSocialise Join forces with Yahoo!, Live, Baidu Listen to your users!!!
Opportunities
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Where Can You Broaden Reach?
Phone: 0800 019 6813www.accuracast.com
© 2009 AccuraCast Limited
Farhad DivechaDirector, AccuraCast
f.divecha@accuracast.com
Phone: +44 800 019 6813
Thank You
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