online future for the directory assistance industry

Phone: 0800 019 6813www.accuracast.com

© 2009 AccuraCast Limited

Online Futures

ByFarhad @AccuraCast



About AccuraCast

London’s leading search engine marketing agency

First & foremost mobile search marketing agency

One of the first Google Qualified Companies in UK Recognised authority on next-generation search

marketing (Forbes, Business Week, CNet)

Registered 100% Ethical SEO®

Over 100 clients worldwide

Founded in February 2004



Our Services

Search engine optimisation (SEO)

Paid search advertising (PPC)

Mobile search marketing

Social media marketing

Multilingual marketing



Clients



Should you fight Google?

Exploring opportunities in a world dominated by Google

Case studies: Companies that had Google invade their space and yet survived

Agenda



Who makes Google money?

Who Are Google’s Clients?



Loyal customer base

Always puts customers first —Even above advertisers!!

Robust advertising solution with proven results

Constant innovation

76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore)

What makes Google... GOOGLE?



8.9 billion searches on Yahoo! 8 billion searches on Baidu 3.3 billion searches on Microsoft

YouTube monetisation Google Audio Ads Google Print Ads Pay per call advertising Jaiku

But Then...



In search – NO

Elsewhere – Maybe

Plenty of opportunities to coexist—Partner with Google—Play just outside their turf—Use Google as a marketing medium

So, Should You Fight Google?



Marketing Potential On Google



Who’s Tapping Into Potential?



Other Potential Being Tapped



Google Analytics – Free!

Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag

Case Study: Analytics



Google Product Search

Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google

Case Study: Price Comparison



Google Orkut

Facebook innovates, clears up the screen space, gives users the experience they want

Listens to user feedback!

Case Study: Social Media



YouTube

TV networks & manufacturers are adapting to Google and changing user habits—Lower ad rates—Online content—Bringing the Internet to the TV

Case Study: TV



Broaden reach on search—Target popular keyword categories—Optimise & advertise

Provide new ad formats on sitePay per call, In-call advertisingSocialise Join forces with Yahoo!, Live, Baidu Listen to your users!!!

Opportunities



Where Can You Broaden Reach?



Farhad DivechaDirector, AccuraCast

[email protected]

Phone: +44 800 019 6813

Thank You