online food ordering | going mobile
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Online Food Ordering | Going Mobile
January, 2016
Food Lovers Have a New Reason to Rejoice
Now ordering food is just a click away. Food ordering apps allow users to view various offers & discounts that restaurants provide and also customize promotions for the user. Now you can order food online and get a free delivery in a few minutes.
To take the restaurant business on to new heights & to retain their existing users, most of the restaurants have started investing in developing mobile apps. Whereas those who have already developed their mobile app are now trying their best to make this service better.
Restaurant mobile applications offer a brilliant way to cater to the industry. From reviews, discounts to various offers, the industry is now trying to bring new and innovative ideas to engage and retain their users.
What Consumers Want?
1 Low pricing
2 Offers & discounts
3 Shared experiences
4 Exploring different food variety
5 Cleanliness and hygiene updates
6 Reliable and updated information
7 Top rated food joints that are nearby
8 Easy availability and accessibility to food at all times
Features
1 Top reviews and ratings
2 Access to varying food menus
3 Guest login or offline login into the app
4 Discovering top rated food joints near-by
5 Check-in via social network and shared experiences
6 Checking out top rated restaurant's and making quick reservations
7 Push notifications about offers, discounts, deals and food festivals
8 Filters on the basis of ratings, distance, followers, food quality, price, offers & discounts etc.
Why Users May Uninstall The App?
2 Limited food menus/variety
3 Irrelevant push notifications
4 Inability to make reservations
5 No home delivery or delay in services
6 Restaurant information is not updated
8 Unable to filter as per different categories
9 No discounts or offers on apps to engage users
7 UI & UX part of the app is not attractive
1 No right offer at right time
Challenges in Developing Food Ordering Apps
1 Image publishing
2 Background data filtering
3 Integration of location based model
4 Using 3rd party API and managing its data
5 Integration of Google Map and Google API
6 Creating offers based on latitude and longitude
7 Creating offers and pushing notifications as per user experience
8Using right SDK’s for tracking user analytics and data integration
Challenges in FMCG Sector
1 Logistics
2 Live Chatting
3 Customer retention
4 Food standardization
5 Getting chef’s on board
6 Maintaining the quality of food
7 Maintaining a strong unit margin
7 Pushing notifications as per user experience
What’s New
QR Codes Live Tracking & Feedback
SwiggyFassos ZomatoTinyOwl
Food PandaJust Eat OLA Cafe
Some Popular Food Ordering Apps
What The Future Beholds - 2020Over the past one year, there has been an exponential growth in the number of food start-ups. India's food market size which is at around Rs 23 lakh crore in 2014 is set to reach around Rs 42 lakh crore by 2020, reports BCG.
Tastykhana Faaso's Tiny Owl JustEat Foodpanda0
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Source: BCG
Wanna Order Food ? Go Mobile…
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