online branding tips for contractors
Post on 14-Sep-2014
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Online Branding Tips for Contractors
Key tips for building an effective online presence for your construction
business
Website developmentWhat to cover?
How your business functions
Website SEO Proper Search Engine Optimization will allow people to find your company amidst the other options online
Why it will satisfy your clients’ needs better than anyone else
Consistent Graphic Design
Brand Logo
Website Design
Email Signature
Coherent design elements present a unified picture of your company
Website designEffective design example
• Informative and service promoting• Carefully selected visual elements• Clean and color-coordinated design
• Unobtrusive and legible • Social media profile icons• Stylish and memorable logo
Building trust and familiarity
Consistency in your color schemes and imagery allows customers to create associations with your brand, which they
can recognize over time
Your business in the social media
Create social media profiles for your company
Update regularly with posts and visuals about your remodeling and building projects
Be web active
Communicate your work and successes
Receive direct customer feedback
Quickly adapt to your customer’s needs
Engage clients in conversations
Give clients a feeling of involvement with your brand
Start a Blog
Maintain it regularly to build a stable audience
Establish your name onlinein construction-specific social circles
Offer your expert opinions
Show leadership authority in your field
Raise the profile of your business
Built to Last
Consistent levels of Online
Branding will increase:
Traffic to your website
Client leads to your business
Overall image of your company
Trustworthy relationships with your clients
Tips brought to you by
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JW Surety Bonds
Image Attribution
This SlideShare is brought to you by JW Surety Bonds
SEOplanter / Flickr / CC BY
ell brown / Flickr / CC BY SEOplanter / Flickr / CC BY
SEOplanter / Flickr / CC BY
mkhmarketing / Flickr / CC BY
SEOplanter / Flickr / CC BYSalFalko / Flickr / CC BY-NC
SalFalko / Flickr / CC BY-NC
SEOplanter / Flickr / CC BYMartinsConstructionCorp
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