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Online Branding Tips for Contractors

Key tips for building an effective online presence for your construction

business

Website developmentWhat to cover?

How your business functions

Website SEO Proper Search Engine Optimization will allow people to find your company amidst the other options online

Why it will satisfy your clients’ needs better than anyone else

Consistent Graphic Design

Brand Logo

Website Design

Email Signature

Coherent design elements present a unified picture of your company

Website designEffective design example

• Informative and service promoting• Carefully selected visual elements• Clean and color-coordinated design

• Unobtrusive and legible • Social media profile icons• Stylish and memorable logo

Building trust and familiarity

Consistency in your color schemes and imagery allows customers to create associations with your brand, which they

can recognize over time

Your business in the social media

Create social media profiles for your company

Update regularly with posts and visuals about your remodeling and building projects

Be web active

Communicate your work and successes

Receive direct customer feedback

Quickly adapt to your customer’s needs

Engage clients in conversations

Give clients a feeling of involvement with your brand

Start a Blog

Maintain it regularly to build a stable audience

Establish your name onlinein construction-specific social circles

Offer your expert opinions

Show leadership authority in your field

Raise the profile of your business

Built to Last

Consistent levels of Online

Branding will increase:

Traffic to your website

Client leads to your business

Overall image of your company

Trustworthy relationships with your clients

Tips brought to you by

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Image Attribution

This SlideShare is brought to you by JW Surety Bonds

SEOplanter / Flickr / CC BY

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