once upon a time - adplayers.ro · he walked away from a big salary at his latest big agency job to...

Advertising with happy-ends

Once upon a time

… there was a creative director in New York that needed some change. In the fall of 1993, he walked away from a big salary at his latest big agency job to do what he knew had to be done: start an agency that could answer the

rapidly changing needs of his clients and consumers. The man was Paul Cappelli. The

agency was The Ad Store.

After a few years

… The Ad Store developed in an international advertising agency network focused on solving problems, connecting people with brands and creating strong impressions. 13 more offices were launched on 3 continents. One of them is in Bucharest, Romania, and we are proud to represent it for 9 years now.

Making magic happen

… is our job. At The Ad Store we all are a little bit of wizards, anticipating things, creating paths, making shows and bringing your brand into the limelight. We are a little bit of story tellers, too, integrating

your brand in your clients’ life, defining milestones, popping up surprise elements and leading your

brand to great accomplishments.

Our Voodoo

… is powerful and sharp: Disrupt: Break through the clutter. Be different. Be smart. Get noticed.

Engage: Get people thinking. Get people talking. Get people interested. Convert: Win them over. Create a following. Start a community!

Creating heroes

… is our mission. We give your brand that voice and that face for which people fall for. We cultivate strong bonds, both emotional and rational, with your clients,

by speaking their language and continuing the storyline. We engage your brand and your clients in an extraordinary adventure. In the end, we create

memorable experiences.

Our talents are…

Strategy. Some of the key aspects of our work are relevance, consistency and planning. Your business can't run without your clients. That's why you need to know when to talk with them, what messages to

send, how to make them react and where to place your communication. Let us know you, do our research and come up with the best strategy for your brand.

Creative & DTP. We believe in the power of a good mix between images and words. That is why we use

our imagination and we create memorable, engaging and spreadable advertisements. Results come from big ideas and big ideas come from experience maybe, brilliant minds or occurrences. We explore them all

and deliver you not just visuals, but great stories.

BTL & Promotions. When you need to reach and to impress your target audience, some innovative, spicy actions are required. From cappuccino effects to sophisticated events and interesting promotions, we

deliver you the creative idea, we develop the activation mechanism or the scenario, we manage the partner or the sponsorships, we find you endorsers and we are there for you all the steps of the way.

Branding. We like to create corporate identities and to build brands. Unity, perspective, strong individuality

or resonance are important valences that we consider in the process. Brands should speak their personality through every element: naming, logo, slogan, business card, website, package, information or

commercial material.

Some fairy-tales to

remember

Company: Nycomed Brand: Multi-Sanostol Deliverable: Brochure

Company: Nycomed Brand: Multi-Sanosvit Deliverable: Brochure

Company: GlaxoSmithKline

Brand: Eurovita S Deliverable: Poster

Company: GlaxoSmithKline

Brand: Ascovit Deliverable: Ad print

Company: GlaxoSmithKline

Brand: Calmogen Deliverable: Ad print

Company: GlaxoSmithKleine

Brand: Levitra Deliverable: Ad print

Company: GlaxoSmithKleine

Brand: Levitra Deliverable: Ad print

Company: GlaxoSmithKline

Brand: Wellbutrin SR Deliverable: Ad print

Company: Agrana Romania

Brand: Zahar Margaritar Deliverable: Poster

Company: Ecosud

Brand: Biogas Deliverable: Brochure

Company: Cramele Halewood

Brand: Byzantium Deliverable: Ad print

Company: Cramele

Halewood Brand: Byzantium

Deliverable: Ad print

Company: Cramele Halewood

Brand: Vitis Metamorfosis Deliverable: Flyer

Company: Halewood International

Brand: Red Square Deliverable: Flyer

Company: Gold & Platin

Brand: TATA Deliverable: Ad print

Company: Gold & Platin

Brand: TATA Deliverable: Ad print

Company: Gold & Platin

Brand: TATA Deliverable: Ad print

Company: Gold & Platin

Brand: TATA Deliverable: Ad print

Company: Gedeon Richter Romania

Brand: Ladinox Deliverable: Ad print

Company: Expand

Brand: Expand Deliverable: Key visual

Company: Ipsen Brand: Smecta

Deliverable: Ad print

Company: RnD Software

Brand: Livigent Deliverable: Ad print

Company: RnD Software

Brand: Livigent Deliverable: Ad print

Company: Profi Credit

Brand: Credits Deliverable: Ad print

Company: Profi Credit

Brand: Credits Deliverable: Ad print

Company: Profi Credit

Brand: Credits Deliverable: Ad print

Company: Prospectiuni

Brand: Prospectiuni Deliverable: Ad print

Company: Walmark Brand: Multi-Enzyme Deliverable: Ad print

Company: Carpatina

Brand: Herculane Deliverable: Ad print

Company: Carpatina

Brand: Herculane Deliverable: Ad print

Company: Credit Europe Bank

Brand: Credits Deliverable: Ad print

They lived happily ever after    Pharmaceutical & health care FMCG

Retail Energy & Automotive

Banking

Environment & geo analysis

Telecomm Real estate

Thank you!

THE AD STORE ROMANIA Tel: 0040 31 425 15 65 Fax: 0040 31 425 15 66

3, Anina Street, 014357, Bucharest, Romania