ogra skincare.pptx final

ÓGRA SKINCARE

WHY WE CHOSE ÓGRA….

Good Reviews

Previously used their products

Intrigued by the background

FOUNDERS

Bill Kenny Michael Hickey

WHAT IS ÓGRA SKINCARE?

Ógra skincare is a unique and

luxurious skincare brand which is

based around its main ingredient

Peat.

Retail and Spa ranges.

It is based in Tullamore Co.Offaly

where the Kenny family oiriginate.

OIRIGINS

As a young child Bill’s mother used Peat as a remedy.

Croghan bog body found.

Bill saw the opportunity in 2007 and began research with his son John.

Enlisted the help of Michael in 2009 and launched the first products.

CHANGES IN ÓGRA

Took on Michael Hickey as a partner

Launched a range of products

Name change: Óg Ireland → Ógra Skincare

CHANGES CONTD.

Change of Packaging

Spa products developed

Expanding internationally

Online presence

SWOT ANALYSIS

Strengths Weaknesses• Website and web shop

development

• Potential to gain loyal online customers

• Provides online catalogue of information about products

• Support from Enterprise Ireland

• Financial support

• Difficulty in obtaining debt

• Currently only have equity finance with 6 shareholders

SWOT ANALYSIS CONTD.

Opportunities Threats

• New markets

• Global expansion

outside of the European

Union to Russia and

potential to be

recognised

internationally

• High potential

profitability with

expansion

• Brand recognition

• Ógra is relatively

unknown outside of

Ireland and the UK

• New brand entering into

new foreign markets will

need strong marketing

presence

• Threat of new entrants into the luxury skincare market

FUTURE PLANS

Development of range to cater for specific skin conditions

Clinical trials

Grants and research and development

Co-operate with Enterprise Ireland

In the next 5 years China

Expansion into Russia

Thank you for

listening, We

will now take

any questions…