ogra skincare.pptx final
TRANSCRIPT
ÓGRA SKINCARE
WHY WE CHOSE ÓGRA….
Good Reviews
Previously used their products
Intrigued by the background
FOUNDERS
Bill Kenny Michael Hickey
WHAT IS ÓGRA SKINCARE?
Ógra skincare is a unique and
luxurious skincare brand which is
based around its main ingredient
Peat.
Retail and Spa ranges.
It is based in Tullamore Co.Offaly
where the Kenny family oiriginate.
OIRIGINS
As a young child Bill’s mother used Peat as a remedy.
Croghan bog body found.
Bill saw the opportunity in 2007 and began research with his son John.
Enlisted the help of Michael in 2009 and launched the first products.
CHANGES IN ÓGRA
Took on Michael Hickey as a partner
Launched a range of products
Name change: Óg Ireland → Ógra Skincare
CHANGES CONTD.
Change of Packaging
Spa products developed
Expanding internationally
Online presence
SWOT ANALYSIS
Strengths Weaknesses• Website and web shop
development
• Potential to gain loyal online customers
• Provides online catalogue of information about products
• Support from Enterprise Ireland
• Financial support
• Difficulty in obtaining debt
• Currently only have equity finance with 6 shareholders
SWOT ANALYSIS CONTD.
Opportunities Threats
• New markets
• Global expansion
outside of the European
Union to Russia and
potential to be
recognised
internationally
• High potential
profitability with
expansion
• Brand recognition
• Ógra is relatively
unknown outside of
Ireland and the UK
• New brand entering into
new foreign markets will
need strong marketing
presence
• Threat of new entrants into the luxury skincare market
FUTURE PLANS
Development of range to cater for specific skin conditions
Clinical trials
Grants and research and development
Co-operate with Enterprise Ireland
In the next 5 years China
Expansion into Russia
Thank you for
listening, We
will now take
any questions…