ogilvy action social commerce

@MATTGIERHART#SOCIALSHOPPERmatt.gierhart@ogilvy.com

MATT GIERHARThead of social

SOCIAL MEDIA IS CHANGING THE WAY WE SHOPSOCIAL COMMERCE

Social CommerceèIn its most basic form, involves consumers getting together

online to exchange info and advice about purchase decisions.

èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.

èTrend is toward more personalised, more collaborative, more real time shopping experiences.

èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.

èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins.

MODEL:CROWDSOURCE COMMERCE

MODEL:CONTENT INTEGRATION

MODEL:CONVERSATIONAL COMMERCE

http://shop.mattel.com/category/index.jsp?categoryId=4238833

MODEL:SHARING TRANSACTIONS

MODEL:SHARING PROMOTIONS

MODEL:CUSTOMISATION

THANK YOUmatt.gierhart@ogilvy.comtwitter: @mattgierhart

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