ogilvy action social commerce

10
@MATTGIERHART #SOCIALSHOPPER [email protected] MATT GIERHART head of social

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A quick look at the growing world of social commerce.

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Page 1: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

MATT GIERHARThead of social

Page 2: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

SOCIAL MEDIA IS CHANGING THE WAY WE SHOPSOCIAL COMMERCE

Page 3: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

Social CommerceèIn its most basic form, involves consumers getting together

online to exchange info and advice about purchase decisions.

èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.

èTrend is toward more personalised, more collaborative, more real time shopping experiences.

èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.

èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins.

Page 4: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

MODEL:CROWDSOURCE COMMERCE

Page 5: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

MODEL:CONTENT INTEGRATION

Page 7: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

MODEL:SHARING TRANSACTIONS

Page 8: Ogilvy Action Social Commerce

@MATTGIERHART#[email protected]

MODEL:SHARING PROMOTIONS