oc/dc - seo and meaningful contents to create conversions
Post on 06-Jan-2017
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OC/DC for Organic Traffic
in 2016 and BeyondYoshi Kasho
Search ArchitectThe Farm Syndicate, LLC.
TheFarmSyndicate.com
Questions/Problems
How do we get more traffic and create more
sales and conversions on our website?
TheFarmSyndicate.com
Do We Need SEO for More Traffic?
Source: http://searchengineland.com/googles-search-market-share-actually-dropping-237045
75% of people use Google as primary search engines.
It is important to get your websites to be found on Google.
TheFarmSyndicate.com
Typical Web Content for SEO
MachineYour Website
Your website contents are optimized for just robots. They just talk about the
products and services – no authentic content.
“We have greatServices and
Products… We are the best…”
TheFarmSyndicate.com
Typical Web Content for SEO
Your audience won’t find what they are looking for
Your Website
“We have greatServices and
Products… We are the best…”
TheFarmSyndicate.com
OC/DC – 2016 and beyond
OC/DC = Optimizing Content for Discovery and Conversions
Source: copyblogger.com
TheFarmSyndicate.com
What OC/DC Does
Control the Conversations
Create More Visibility
Drive More Traffic
Establish Authority
More Conversions
TheFarmSyndicate.com
OC/DC – Controls the Conversations
You = Website Your Audience
Providing Great Content! “ 3 Great Rides at Six Flags”
TheFarmSyndicate.com
OC/DC – Content Syndication
More Visibility: Syndicate Your Content
To Your Audience
More Traffic Back to You
Your contents build: - Authority - Trust
TheFarmSyndicate.com
Why Syndication? -- A Typical Buying Cycle
Initial Inquiry
Educational Material
Reviews
Social Media Pages
More Social Proof
More info
Buying Decision
You need to be everywhere so that your audience can find these
information
TheFarmSyndicate.com
No Syndication - Just Your Website
YourWebsite
Your Market
If your website has no content to syndicate to your market, you are
losing the traffic to your competition.
You are not reaching out to your market.
That means no traffic.
These people cannot find you
TheFarmSyndicate.com
Syndication – Brand Social Media
YOU
You might have blog posts on your website and syndicate them to your social media pages. But you are still
limiting to small audience.
If you run a small local business, this may be enough.
You are not reaching your audience beyond inner ring (brand social media pages)
TheFarmSyndicate.com
What You Need to Start Doing Today
• Spend time, energy and resources to create meaningful contents for your market.
• Start authentic conversations with your audience, get your voice out, and build authority and trust
• Then the conversions will come naturally as a side effect.
TheFarmSyndicate.com
Contact Us
Contact me, Yoshi Kasho – Search Architect and Co-Founder at The Farm Syndicate – A Growth Mindset Company.
We help Finance and Financial Services, Real Estate and IT companies and their sales teams become On-Demand Authorities in their target markets using the very best in Digital Marketing, SEO, Content Creation and Data Analysis.
Contact The Farm Syndicate for more information on how OC/DC and grow your business.
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