oc/dc - seo and meaningful contents to create conversions

OC/DC for Organic Traffic

in 2016 and BeyondYoshi Kasho

Search ArchitectThe Farm Syndicate, LLC.

TheFarmSyndicate.com

Questions/Problems

How do we get more traffic and create more

sales and conversions on our website?

http://www.thefarmsyndicate.com/


Do We Need SEO for More Traffic?

Source: http://searchengineland.com/googles-search-market-share-actually-dropping-237045

75% of people use Google as primary search engines.

It is important to get your websites to be found on Google.



Typical Web Content for SEO

MachineYour Website

Your website contents are optimized for just robots. They just talk about the

products and services – no authentic content.

“We have greatServices and

Products… We are the best…”



Typical Web Content for SEO

Your audience won’t find what they are looking for

Your Website

“We have greatServices and

Products… We are the best…”



OC/DC – 2016 and beyond

OC/DC = Optimizing Content for Discovery and Conversions

Source: copyblogger.com



What OC/DC Does

Control the Conversations

Create More Visibility

Drive More Traffic

Establish Authority

More Conversions



OC/DC – Controls the Conversations

You = Website Your Audience

Providing Great Content! “ 3 Great Rides at Six Flags”



OC/DC – Content Syndication

More Visibility: Syndicate Your Content

To Your Audience

More Traffic Back to You

Your contents build: - Authority - Trust



Why Syndication? -- A Typical Buying Cycle

Initial Inquiry

Educational Material

Reviews

Social Media Pages

More Social Proof

More info

Buying Decision

You need to be everywhere so that your audience can find these

information



No Syndication - Just Your Website

YourWebsite

Your Market

If your website has no content to syndicate to your market, you are

losing the traffic to your competition.

You are not reaching out to your market.

That means no traffic.

These people cannot find you



Syndication – Brand Social Media

YOU

You might have blog posts on your website and syndicate them to your social media pages. But you are still

limiting to small audience.

If you run a small local business, this may be enough.

You are not reaching your audience beyond inner ring (brand social media pages)



More Syndication to Reach Your Market

YOU



What You Need to Start Doing Today

• Spend time, energy and resources to create meaningful contents for your market.

• Start authentic conversations with your audience, get your voice out, and build authority and trust

• Then the conversions will come naturally as a side effect.



Contact Us

Contact me, Yoshi Kasho – Search Architect and Co-Founder at The Farm Syndicate – A Growth Mindset Company.

We help Finance and Financial Services, Real Estate and IT companies and their sales teams become On-Demand Authorities in their target markets using the very best in Digital Marketing, SEO, Content Creation and Data Analysis.

Contact The Farm Syndicate for more information on how OC/DC and grow your business.


https://www.linkedin.com/in/yoshikasho

https://www.linkedin.com/in/yoshikasho