#nycml15 mobile live streaming: new paradigm or fading fad
Post on 23-Jan-2018
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Mobile live streaming:
David Carroll (@profcarroll) Associate Professor of Media Design
Is “spontaneous togetherness”
a next-gen media paradigm
or fizzling fad?
» ComparisonoftwomajorplatformsforsubtledifferencesinUIdesignandUXintents.
» Isthisathing?» Isthisgoingaway?» Let’stryit.
Important to experience live streaming. It’s a feeling.
workshop AgendaQuick-and-dirty discussion then play.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
What is “spontaneous Togetherness”Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term to describe the human need his product signals.
claim chowderI was at SXSW this year
and discovered Meerkat and
wrote about it on Medium.
LIVESTREAMING PLATFORMS
DU JOUR
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
LIVESTREAMING VARIANTS
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
comparison test
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
Stream Posts to Twitter
meerkat periscopeMandatory Optional
meerkatStream library, #katch
periscopeOptional 24hrs Recents
Stream Persistance
meerkatAll streams public
periscopeOptional private streams
Stream Privacy
meerkatYes
periscopeNo
Host Commenting?
meerkatUnlimited
periscopeLimited, First come
Comment Throttle
meerkatPersistent, animated
periscopeCount and in comments
Audience Display
meerkatLive previews
periscopeGeographic or list
Discovery
meerkatEmoji
periscopeHearts
Social Affirmations
meerkatTap user to report
periscopeBlock on comments/profiles
Anti-Troll
meerkatLeaderboards by score
periscopeFollowers, Heart count
Quantification and Rank
meerkatCommunity Picks
periscopeFeatured streams/users
Platform Picks
▪ Full/Part-time Labor-of-Love to Succeed
▪ Few celebrities, journalists, experts have the time
▪Uneven Audience Quality/Quantity
▪ Devoted fan or nasty troll
▪ Meerkat as family/clique
▪ Spontaneity is a Constraint
▪ Meerkat has scheduling, but a daily struggle
▪ Barrage of notifications
▪ Events/moments drive engagement more than live streamer call outs
▪Drains Battery
▪ Trifecta: Screenstayson,processorschurn,radiosstream
▪ FORO-FearofRunningOut ▪ Fourth level
this hasn’t explodedLet’s wonder why? (It’s harder than Twitter)
▪ Amateurs to Celebrity
▪ YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry
▪ Made a few good calls on Medium “Is Meerkat Winner Take All?”
▪ Powerful Emotional Experience
▪ Maximum attention, neurotransmitters on full-throttle
▪ Maximum intimacy and authenticity
▪Useful for Society
▪ Surveillance, Sousveillance, Coveillance
▪Useful for Brands
▪ The “backstage” experience, special access
▪ Toward a membership model of customer engagement
▪ Immune to adblockers, truly native to platform and editorial
this isn’t going awayWhere is this going?
▪ Brands will follow Instagram’s lead
▪ Paid brand agents
▪ Video-recognition for brand placements
▪ Platform advertising
▪ Streamers are adopting micro-
transactions
▪ @changetip
HOW WILL THEY MONETIZE?Is this a business or just money-pits?
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
▪ Periscope (Twitter) is taking down streams with DMCA
▪Digital labor force to monitor flagged streams
▪ Video-recognition fingerprinting
but copyrights?New grey areas of rebroadcasting.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
Now for the fun part.
Let’s try it.
» Pairup.Pickplatform.» Assigncamera-person,anchorbasedonfollowercount.
» Getoutofthebuilding.VoxPop,Beatourist,Reportastory.
» Use#NYCML15whenyoustartstream
» BringyouraudienceintoDemos
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
Now for the fun part.
Top tips
» Lineupyourshotwhenyoustartstreaming.
» Takestimetogatheranaudience.Trytostretchitoutaslongasyoucan.
» Engagewithyourstreamaudience.
David Carroll (@profcarroll) Mobile Livestreaming: New Paradigm or Fading Fad?
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