nuts and bolts, tools and tactics for public relations “pumping up your public perception”...

Nuts and Bolts, Tools and Tactics for Public Relations

“Pumping up your public perception”

Luanne Arredondo PR Co-Chair

2012 - 2013

Debra HarrisMarketing and

Community Outreach

Social Media For Rotary ClubsMade Easy

Quick Facebook Stats• Global Audience 8.4 million• U.S. Audience 1.6 million• Women (U.S.) 85 million (55%)• Men (U.S.) 70 million (45%)

Las Vegas/Henderson/No. Las Vegas 881,420 (over 21 Male and Female)

April 11, 2012 AllFacebook.com

Be Engaging

People spend most online time on Social Media (Facebook is #1)

• Engaging with brands and organizations they like• Sharing about brands and organizations they like• Provide pictures, videos and content that they

want to share with their friends

Let your members help grow your Facebook Page

More to Facebook than status updates• Collect email addresses• Run contests (Follow the rules. Must use 3rd

party applications)

• Encourage engagement by asking questions, sharing visual materials

• Highlight specials, events, current events relevant to your club/area

How to Get Started1. Set up a Rotary Page as a Non-Profit Organization2. There must be a Personal Profile in order to set up a

Facebook Page 3. Fill in all the blanks in the About section – tell your club’s

story4. Choose (or design) an impactful cover image5. Use Facebook Timeline to tell your story – add important

dates in your club history, with corresponding photos6. You can have as many Administrators as you want7. Set the Privacy Settings – Profanity at Strong

Insights on Timeline• Total Likes – Unique people who LIKE your page

• Friends of Fans – Number of unique people who were friends with people who LIKED your page

• People Talking About – Created any content regarding your page; LIKES, Shares, Posts, Comments, etc.

• Weekly Total Reach – Number of unique people who have seen any content about your page includes Ads and Sponsored Stories

How to Keep Going1. Tell everyone!

1. Add page name, URL (web address) or QR code to all flyers, ads, printed materials – biz cards, club brochures, etc

2. Provide link from your website3. “Like” other clubs and RI and share their content

2. Post everyday – this can be done in just a few minutes (new Facebook feature lets you pre-schedule posts)

3. Highlight your weekly Speakers – use a photo4. Share photos and videos of fundraisers, projects and

fellowship events

The Facts are the Facts

People are spending more of their online time on Social Media than anywhere else

Facebook is the number 1 social media sitePeople are Engaging with brands they likePeople are Sharing about brands they likePhotos and videos are excellent for Facebook

SharingLet your club members help grow your

Facebook Page

LinkedIn Stats• 175 million members worldwide• 2 million company pages• Execs from all Fortune 500 Companies• 3 out of 4 Fortune 100s use LinkedIn corporate

hiring solutions• More than 1 million LinkedIn Groups

LinkedIn Press Center Website www.linkedin.com/about

LinkedIn Demographics

Performance Intermedia 2012

Quantcast Updated Aug 17, 2012

Is Your Profile at 100%?

LinkedIn will be 40% more effective if your profile is at 100%

Steps to Get to 100%

• Completely fill in your Work History• Complete your Summary using

Keywords – Use Google Keyword Tool• Complete your Specialties• Fill in all your Associations & Groups

Posting on LinkedIn• Post interesting information on LinkedIn about

your profession• Share articles - always add a Comment• Let people know about Rotary events• Connect with Strategic Partners• Comment on what other people post

What Groups Are you Engaging With?• There are over 1 million Groups on LinkedIn• You are more than just your job – look for a group

that matches an interest of yours• Think about who your Strategic Partners are and

look to join a group where they will be• Some Groups are Closed and you will not be able

to Join but many are Open• Ask and Answer Questions – Do Not Sell!• Engage, Engage, Engage

Do You Ride a Harley or Play Golf? Are you a Rotarian?

Think beyond your profession when looking for Groups

Set Up a Company Page for Your Club•LinkedIn lets you promote your Club with a company page. •Ask Members to Connect with the page•In Product and Services List:

•Events •Community Projects

5 Steps Review• Profile to 100%• Add Connections• Join Groups• Set up a Company Page • Answer Questions

The Millennials Have Arrived

There are approximately 80 million Millennials in America today. Those born between 1980 and 2000. How will Rotary reach them?

Bridge the Workplace Generation Gap

Engage younger members with older members in a mentoring program.•Reverse/Reciprocal Mentoring•Older members learn important new technology – social media•Younger members benefit from business savvy experienced older members

Remember:

Social Media is a Marathon not a Sprint But like any race

You must first get started

Don’t risk becoming irrelevant – get started NOW!

Debra Harris, Marketing and Community Outreach ChairLas Vegas(702) 940-9919

Luanne Arredondo, Co-ChairWest Covina Sunrise President Elect; Webmaster(626) 931-0089

PR@district5300.org