nokia - mobile app ecosystems
Post on 12-Jan-2015
1.317 Views
Preview:
DESCRIPTION
TRANSCRIPT
Nokia Internal Use OnlyNokia Internal Use Only
mobile app ecosystemDoesn’t only mean smartphones
Jirapat Janjerdsak
Nokia (Thailand)
© Nokia 2011 / Secret
Nokia Internal Use Only
mobile application ecosystem?
Brand/
Advertiser
Developer
Publisher
Mobile Manufacturer
Mobile Operator
Consumer
MobileOperating
System
Locally Relevant
Global Reach
Nokia Internal Use Only
From web to mobile
Appcelerator-IDC-Q4-2011-Mobile-Developer-Report
Nokia Internal Use Only
monetisation?
Source: flurry.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan. 2011 Jun. 2011
39%
65%
61%
35%
% Revenue from premium games
% Revenue from freemium games
Nokia Internal Use Only
All consumers have aspirations –applications increasingly attractive to
all“90% of feature phone owners are
interested in installing apps.”–Strategy Analytics
Nokia Internal Use OnlyMP data plan selling tool box © Nokia 2011 / Secret
There are millions of subscribers not using mobile Internet yet…
6
No mobile internet
High aspiration but massive constraints
No Mobile Phone
Has mobile Internet but not actively using it
Actively using mobile Internet
World’s population :7 billion.Graphic considers complete universe of Smart, feature and basic phones
Mainly Smartphones
Mix of Both
Mainly Feature phones
Nokia Internal Use OnlyMP data plan selling tool box © Nokia 2011 / Secret
Nokia BrowserFast and Cheap Internet as Enabler!
7
Consumer benefits:• Faster and nicer page viewing• Save money/time
• 80% faster in 2G• 40% faster in 3G
Operator benefits• No network overload
• 90% compression rate
• No licensing or hosting fee
• Customizable home page
Time period
Page Views
MBused
1 month 180 9
Less than
10 MB a month needed
No video considered
Nokia Internal Use Only
So if you’re interested?
8
• Tools for your target users
• Training, consulting
Design & Develop
• Nokia Store• Merchandising• Monetisation (IAA, IAP)
Distribute
& Promote
Nokia Internal Use OnlyNokia Internal Use Only9
We make sure your apps are seen
Nokia Internal Use OnlyMP data plan selling tool box © Nokia 2011 / Secret
Downloads from Nokia Store
10
20
092
2
20
092
5
20
092
8
20
093
1
20
093
4
20
093
7
20
094
0
20
094
3
20
094
6
20
094
9
20
095
2
20
100
2
20
100
5
20
100
8
20
101
1
20
101
4
20
101
7
20
102
0
20
102
3
20
102
6
20
102
9
20
103
2
20
103
5
20
103
8
20
104
1
20
104
4
20
104
7
20
105
0
20
110
1
20
110
4
20
110
7
20
111
0
20
111
3
20
111
6
20
111
9
20
112
2
20
112
5
20
112
8
20
113
1
20
113
4
20
113
7
20
114
0
20
114
3
20
114
6
S60
S40
Bangladesh, Nepal, Sri Lanka and Thailand
1.5M downloads/
week in Thailand
Nokia Internal Use OnlyNokia Internal Use Only
Thank you!
top related