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mobile app ecosystemDoesn’t only mean smartphones

Jirapat Janjerdsak

Nokia (Thailand)

© Nokia 2011 / Secret

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mobile application ecosystem?

Brand/

Advertiser

Developer

Publisher

Mobile Manufacturer

Mobile Operator

Consumer

MobileOperating

System

Locally Relevant

Global Reach

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From web to mobile

Appcelerator-IDC-Q4-2011-Mobile-Developer-Report

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monetisation?

Source: flurry.com

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan. 2011 Jun. 2011

39%

65%

61%

35%

% Revenue from premium games

% Revenue from freemium games

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All consumers have aspirations –applications increasingly attractive to

all“90% of feature phone owners are

interested in installing apps.”–Strategy Analytics

Nokia Internal Use OnlyMP data plan selling tool box © Nokia 2011 / Secret

There are millions of subscribers not using mobile Internet yet…

6

No mobile internet

High aspiration but massive constraints

No Mobile Phone

Has mobile Internet but not actively using it

Actively using mobile Internet

World’s population :7 billion.Graphic considers complete universe of Smart, feature and basic phones

Mainly Smartphones

Mix of Both

Mainly Feature phones

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Nokia BrowserFast and Cheap Internet as Enabler!

7

Consumer benefits:• Faster and nicer page viewing• Save money/time

• 80% faster in 2G• 40% faster in 3G

Operator benefits• No network overload

• 90% compression rate

• No licensing or hosting fee

• Customizable home page

Time period

Page Views

MBused

1 month 180 9

Less than

10 MB a month needed

No video considered

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So if you’re interested?

8

• Tools for your target users

• Training, consulting

Design & Develop

• Nokia Store• Merchandising• Monetisation (IAA, IAP)

Distribute

& Promote

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We make sure your apps are seen

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Downloads from Nokia Store

10

20

092

2

20

092

5

20

092

8

20

093

1

20

093

4

20

093

7

20

094

0

20

094

3

20

094

6

20

094

9

20

095

2

20

100

2

20

100

5

20

100

8

20

101

1

20

101

4

20

101

7

20

102

0

20

102

3

20

102

6

20

102

9

20

103

2

20

103

5

20

103

8

20

104

1

20

104

4

20

104

7

20

105

0

20

110

1

20

110

4

20

110

7

20

111

0

20

111

3

20

111

6

20

111

9

20

112

2

20

112

5

20

112

8

20

113

1

20

113

4

20

113

7

20

114

0

20

114

3

20

114

6

S60

S40

Bangladesh, Nepal, Sri Lanka and Thailand

1.5M downloads/

week in Thailand

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Thank you!