niso apr 29 virtual conference: brace for impact: using assessment evidence to communicate the value...

NISO Virtual Conference 2015

Brace For Impact: Using Assessment Evidence to Communicate the Value of Your

Library SERs

Image:

Amanda B. Albert | NISO Virtual Conference | April 2015

NISO Virtual Conference 2015

The Big Bang

Albert, A. B. (2014). Communicating library value: The missing piece of the assessment puzzle. The Journal of Academic Librarianship, 40, 634-637. http://dx.doi.org/10.1016/j.acalib.2014.10.001

NISO Virtual Conference 2015

Library Value Impact Map

NISO Virtual Conference 2015

What Do We Say When We Say Communicate?

NISO Virtual Conference 2015

The Value of Communicating Value

Communication

Commitment to

Assessment + Transparency

Increase Visibility

Visionary Leadership

Build Brand Love

NISO Virtual Conference 2015

The Old: Reporting Assessment Results

NISO Virtual Conference 2015

The New: Communicating Library Value

NISO Virtual Conference 2015

Tools and Strategies

NISO Virtual Conference 2015

Demographic variables

Lifestyle Values Attitudes Specific Needs – What we think

Specific Needs – What we know

Distance Faculty: Online-Only; usually adjunct

Fast-paced; “online”; maybe on or off campus; working from home

Efficiency; speed; convenience; privacy; ease of access; personalization

Online learning is just as good as F2F; may know about library instruction, but don’t know how to incorporate that online

Efficient online access to journals; assistance in Brightspace; research help; library orientation for class

???

Distance Faculty: Hybrid courses (F2F with online component); possibly adjunct

May have office on campus; teaching on campus or from home

Convenience; speed;

May know about library resources, incorporate instruction into F2F, but don’t know how to do that online

Access to library resources both online & F2F; library orientation for class;, ILI

???

Target Your Stakeholders

NISO Virtual Conference 2015

All the Evidence!

Impact

Quantitative

Anecdotal

Qualitative

NISO Virtual Conference 2015

Value Messaging

Based on our experience in (doing what,

generally)

we have the ability to

(contribute what,

specifically)

resulting in (type of business

improvement)

for (customers).

Based on our

experience in creating Research Guides

we have the ability to provide customized

research assistance

resulting in easily

accessible research support

for distance students.

NISO Virtual Conference 2015

Timing Messages

NISO Virtual Conference 2015

CUPSS

Confidence Unique

Self-Interest Personalized

Simple

NISO Virtual Conference 2015

4 Ts of Communication

Target

Timing

Transparency Trust

NISO Virtual Conference 2015

From Marketing to Conversations

Assessment Analysis and

Results

Communication of Library Impact

Stakeholder Feedback

Cycle of Active Engagement

NISO Virtual Conference 2015

Building Brand Love

From this … To this!

NISO Virtual Conference 2015

Mixing the Old with the New

NISO Virtual Conference 2015

Brace For Impact: Using Assessment Evidence to Communicate the Value of Your

Library SERs

Image:

Amanda B. Albert | aalbert5@kennesaw.edu