niso apr 29 virtual conference: brace for impact: using assessment evidence to communicate the value...
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NISO Virtual Conference 2015
Brace For Impact: Using Assessment Evidence to Communicate the Value of Your
Library SERs
Image:
Amanda B. Albert | NISO Virtual Conference | April 2015
NISO Virtual Conference 2015
The Big Bang
Albert, A. B. (2014). Communicating library value: The missing piece of the assessment puzzle. The Journal of Academic Librarianship, 40, 634-637. http://dx.doi.org/10.1016/j.acalib.2014.10.001
NISO Virtual Conference 2015
Library Value Impact Map
NISO Virtual Conference 2015
What Do We Say When We Say Communicate?
NISO Virtual Conference 2015
The Value of Communicating Value
Communication
Commitment to
Assessment + Transparency
Increase Visibility
Visionary Leadership
Build Brand Love
NISO Virtual Conference 2015
The Old: Reporting Assessment Results
NISO Virtual Conference 2015
The New: Communicating Library Value
NISO Virtual Conference 2015
Tools and Strategies
NISO Virtual Conference 2015
Demographic variables
Lifestyle Values Attitudes Specific Needs – What we think
Specific Needs – What we know
Distance Faculty: Online-Only; usually adjunct
Fast-paced; “online”; maybe on or off campus; working from home
Efficiency; speed; convenience; privacy; ease of access; personalization
Online learning is just as good as F2F; may know about library instruction, but don’t know how to incorporate that online
Efficient online access to journals; assistance in Brightspace; research help; library orientation for class
???
Distance Faculty: Hybrid courses (F2F with online component); possibly adjunct
May have office on campus; teaching on campus or from home
Convenience; speed;
May know about library resources, incorporate instruction into F2F, but don’t know how to do that online
Access to library resources both online & F2F; library orientation for class;, ILI
???
Target Your Stakeholders
NISO Virtual Conference 2015
All the Evidence!
Impact
Quantitative
Anecdotal
Qualitative
NISO Virtual Conference 2015
Value Messaging
Based on our experience in (doing what,
generally)
we have the ability to
(contribute what,
specifically)
resulting in (type of business
improvement)
for (customers).
Based on our
experience in creating Research Guides
we have the ability to provide customized
research assistance
resulting in easily
accessible research support
for distance students.
NISO Virtual Conference 2015
Timing Messages
NISO Virtual Conference 2015
CUPSS
Confidence Unique
Self-Interest Personalized
Simple
NISO Virtual Conference 2015
4 Ts of Communication
Target
Timing
Transparency Trust
NISO Virtual Conference 2015
From Marketing to Conversations
Assessment Analysis and
Results
Communication of Library Impact
Stakeholder Feedback
Cycle of Active Engagement
NISO Virtual Conference 2015
Building Brand Love
From this … To this!
NISO Virtual Conference 2015
Mixing the Old with the New
NISO Virtual Conference 2015
Brace For Impact: Using Assessment Evidence to Communicate the Value of Your
Library SERs
Image:
Amanda B. Albert | [email protected]