niagara public health 2014

www.paulcopcutt.com

How to UsePersonal Branding

ForSuccess

Paul Copcutt – Personal Brand Architect

ATTRIBUTES: Direct, Humourous, Bright

PASSIONS: Clothing & Sports

VALUES: Honesty, Family, Tenacity, Winning

PERSONAL BRAND STATEMENT;

I make the best of any situation througha mix of honesty and humour that builds relationships and winsbusiness.

https://www.youtube.com/watch?v=uNkqDh29lrk

I’m a great health professional

I’m a great healthprofessional

Trust me he’s a great health professional

I’m a great health professionalI’m a great health professionalI’m a great health professional

I understand thatyou’re a great healthprofessional

““My work speaks for itselfMy work speaks for itself””

Unique Promise of Value

The WorldThe World’’s Strongest Brandss Strongest Brands

Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk

Essence

Understanding the Essence of YOU

ATTRIBUTESATTRIBUTES

How do others describe you?How do others describe you?

Functionally

Emotionally

You

• Strengths• Values• Passions• Vision• Purpose

PERCEPTIONSPERCEPTIONS

Which famous person do Which famous person do you aspire to be?you aspire to be?

Top 10

Personal Brand Actions

Others

• Skills• Perceptions – 360• Leadership• Results

SOLUTIONSSOLUTIONS

What brand would you aspire to be?What brand would you aspire to be?

PersonablePersonable InspireInspire InnovativeInnovative

Your PBS – an ExampleYour PBS – an Example

Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity.

AnalyticalIntelligentMakes the complex simpleCorporate

InterestedInspiringInformative

Your PBS – an ExampleYour PBS – an Example

Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity.

AnalyticalIntelligentMakes the complex simpleCorporate

Users

• Demographics• Psychographics• Communication• Media • Networks• Solutions

Consider Your Brand MUST…….Consider Your Brand MUST…….

• Communicate a depth of meaning

• Make emotional connection

• Reflect the desired image

• Leave a lasting impression

STAND OUT

The Charismatic Brand

“A product, service or company (or person) for which people feel there is no substitute”Marty Neumeir

"It's always showtime.“

—David D'Alessandro,

Follow ‘The Donald’ Rule

“Show me someone without an ego and I will show you a loser”

“The most exhausting thing you can be is inauthentic”Anne Morrow Lindburgh

• Identify your value proposition and develop your PBS

• Create a branded bio• ‘Brag’ sheet based on

strengths and measurable achievements

"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"

• Trusted source - up to 4x moreEdelman 2014 Trust Barometer

• Talent attraction

• Stronger relationships

• Collaboration

http://youtu.be/Lhk9fGYGddg

““No longer can you No longer can you just let your work just let your work speak for itself, speak for itself, you have to own you have to own your voice and your voice and the definition of the definition of who you are.who you are.””

www.facebook.com/careerhacking

@paulcopcutt

paul@paulcopcutt.com

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www.paulcopcutt.comwww.paulcopcutt.com/niagaracs

http://ca.linkedin.com/in/paulcopcutt