niagara public health 2014
TRANSCRIPT
www.paulcopcutt.com
How to UsePersonal Branding
ForSuccess
Paul Copcutt – Personal Brand Architect
ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity, Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation througha mix of honesty and humour that builds relationships and winsbusiness.
I’m a great health professional
I’m a great healthprofessional
Trust me he’s a great health professional
I’m a great health professionalI’m a great health professionalI’m a great health professional
I understand thatyou’re a great healthprofessional
““My work speaks for itselfMy work speaks for itself””
Unique Promise of Value
The WorldThe World’’s Strongest Brandss Strongest Brands
Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk
Essence
Understanding the Essence of YOU
ATTRIBUTESATTRIBUTES
How do others describe you?How do others describe you?
Functionally
Emotionally
You
• Strengths• Values• Passions• Vision• Purpose
PERCEPTIONSPERCEPTIONS
Which famous person do Which famous person do you aspire to be?you aspire to be?
Top 10
Personal Brand Actions
Others
• Skills• Perceptions – 360• Leadership• Results
SOLUTIONSSOLUTIONS
What brand would you aspire to be?What brand would you aspire to be?
PersonablePersonable InspireInspire InnovativeInnovative
Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity.
AnalyticalIntelligentMakes the complex simpleCorporate
InterestedInspiringInformative
Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I strive to bring strategic focus and practical, implementable solutions to impact business productivity.
AnalyticalIntelligentMakes the complex simpleCorporate
Users
• Demographics• Psychographics• Communication• Media • Networks• Solutions
Consider Your Brand MUST…….Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT
The Charismatic Brand
“A product, service or company (or person) for which people feel there is no substitute”Marty Neumeir
"It's always showtime.“
—David D'Alessandro,
Follow ‘The Donald’ Rule
“Show me someone without an ego and I will show you a loser”
“The most exhausting thing you can be is inauthentic”Anne Morrow Lindburgh
• Identify your value proposition and develop your PBS
• Create a branded bio• ‘Brag’ sheet based on
strengths and measurable achievements
"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
• Trusted source - up to 4x moreEdelman 2014 Trust Barometer
• Talent attraction
• Stronger relationships
• Collaboration
““No longer can you No longer can you just let your work just let your work speak for itself, speak for itself, you have to own you have to own your voice and your voice and the definition of the definition of who you are.who you are.””
www.facebook.com/careerhacking
@paulcopcutt
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