nextrans center inaugural summit exploring partnerships for innovative transportation solutions
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NEXTRANS Center Inaugural Summit
Exploring Partnerships for Innovative Transportation Solutions
Purdue UniversityMay 5, 2008
Harry VoccolaSenior Vice President
NAVTEQ
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Transportation Issues
What are the Transportation issues:− Safety− Mobility− Quality of Life
Sustainability (environment, energy) Comfort and Convenience
− Longer Term: support new financing models
Integrated technology applications provide the next generation of solutions
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Technologies
Location technologies− GPS; Digital Maps− Computing Platforms
− System Control− Information Processing
− Real Time Probe Sensors−Situational Awareness
− Wireless Communications − Coverage− Speed
INFORMATION IS THE OUTPUT
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What Are The Technology Trends?
Content/Connectivity/Commercialization Maps
− Centimeter accuracy− ADAS quality− Additional Content
Real-Time Gas PricesHigh Crash Density
Communications− Greater access to the vehicle & the traveler
GPS− Ubiquitous with significantly greater accuracy and speed
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Facts/Trends/Forecasts: Vehicles
Built in − GPS receiver, Navigation displays, ADAS content
Delivered into the vehicle− Navigation displays, Map data, RDS, PDA, GPS, Laptops− Mobile Phone - Bluetooth
Connectivity outside the vehicle− GPS, DAB, DSRC, 802.11
Next 5 years: 30% will have embedded connectivity, ADAS, VII connectivity with roadway infrastructure
Total US deployment in automotive electronic equipment & systems was less than 100,000 in 2005
Electronic content will quadruple in next 5 years Electronics & software will represent 80-90% of vehicle innovation thru 2011
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Facts/Trends/Forecasts: Communications
Telco carriers are rapidly rolling out GPS handsets− The install base of GPS handsets & high speed data networks
= 90% of US shipments by 2010 US market: about 300 million handsets Applications will include maps, navigation, real-time
traffic, search, transit, as well as commercial LBS New Business models will attract the Big service
providers
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What Are The Benefits?
The travel time benefits of Real Time traffic
Japan VICS: 15% of travel time
EU Cleopatra: 10% of travel time
Australia 10-20% of MPG
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The Next Applications ADAS (Advanced
driver Assistance Systems)
− Applications of technology to assist driver in movement of vehicle
− ACC− Curve speed warning− Speed advisory − Fuel economy− Headlight direction
control
Dynamic Content Collection & distribution
− Green Routes,− LBS− Mobile search− Mobile advertising− Remote diagnostics− Insurance
Commercial Vehicle Parking
− Location − Availability− Reservations− Fuel Savings− Cost of Goods
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Success comes from Working Together
Approaches to generate/accelerate integrated solutions−Capture benefits &cost savings
At individual & societal level− Identify and support Political champions−Recognize Commercialization as a path −Accelerate awareness; Promote solutions−Enable cooperative solutions
THANK YOU!
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