NEXTRANS Center Inaugural Summit

Exploring Partnerships for Innovative Transportation Solutions

Purdue UniversityMay 5, 2008

Harry VoccolaSenior Vice President

NAVTEQ

2

Transportation Issues

What are the Transportation issues:− Safety− Mobility− Quality of Life

Sustainability (environment, energy) Comfort and Convenience

− Longer Term: support new financing models

Integrated technology applications provide the next generation of solutions

3

Technologies

Location technologies− GPS; Digital Maps− Computing Platforms

− System Control− Information Processing

− Real Time Probe Sensors−Situational Awareness

− Wireless Communications − Coverage− Speed

INFORMATION IS THE OUTPUT

4

What Are The Technology Trends?

Content/Connectivity/Commercialization Maps

− Centimeter accuracy− ADAS quality− Additional Content

Real-Time Gas PricesHigh Crash Density

Communications− Greater access to the vehicle & the traveler

GPS− Ubiquitous with significantly greater accuracy and speed

5

Facts/Trends/Forecasts: Vehicles

Built in − GPS receiver, Navigation displays, ADAS content

Delivered into the vehicle− Navigation displays, Map data, RDS, PDA, GPS, Laptops− Mobile Phone - Bluetooth

Connectivity outside the vehicle− GPS, DAB, DSRC, 802.11

Next 5 years: 30% will have embedded connectivity, ADAS, VII connectivity with roadway infrastructure

Total US deployment in automotive electronic equipment & systems was less than 100,000 in 2005

Electronic content will quadruple in next 5 years Electronics & software will represent 80-90% of vehicle innovation thru 2011

6

Facts/Trends/Forecasts: Communications

Telco carriers are rapidly rolling out GPS handsets− The install base of GPS handsets & high speed data networks

= 90% of US shipments by 2010 US market: about 300 million handsets Applications will include maps, navigation, real-time

traffic, search, transit, as well as commercial LBS New Business models will attract the Big service

providers

7

What Are The Benefits?

The travel time benefits of Real Time traffic

Japan VICS: 15% of travel time

EU Cleopatra: 10% of travel time

Australia 10-20% of MPG

8

The Next Applications ADAS (Advanced

driver Assistance Systems)

− Applications of technology to assist driver in movement of vehicle

− ACC− Curve speed warning− Speed advisory − Fuel economy− Headlight direction

control

Dynamic Content Collection & distribution

− Green Routes,− LBS− Mobile search− Mobile advertising− Remote diagnostics− Insurance

Commercial Vehicle Parking

− Location − Availability− Reservations− Fuel Savings− Cost of Goods

9

Success comes from Working Together

Approaches to generate/accelerate integrated solutions−Capture benefits &cost savings

At individual & societal level− Identify and support Political champions−Recognize Commercialization as a path −Accelerate awareness; Promote solutions−Enable cooperative solutions

THANK YOU!