next level 2014

TA K E Y O U R D A I LY A N N O U N C E M E N T S T O T H E N E X T L E V E L

B R O A D C A S T J O U R N A L I S M 3 9 9 8

M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R

K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S

3 9 9 8

@KitChaversMMN

@clairehuntmmn

cinehead3@gmail.com@cinehead

mustangmorningnews.com

O V E R V I E W

• Why integrate news packages?

• Where to start

• Organize your staff

• Workflow

• Types of stories

• News vs Entertainment

• Best Practices

W H Y N E W S PA C K A G E S ?

Daily announcement are for the birds

W H Y N E W S PA C K A G E S ?

• News you can’t find elsewhere

• Cover stories in-depth

• Utilize the medium (image, sound, movement)

• Have an impact on audience

W H E R E T O S TA R T

Develop a mission statement and goals

W H E R E T O S TA R T

What kind of stories do you want to produce? Why?

F I R S T S T E P S

• Broadcast Frequency

• Volume of work

• Amount of equipment

• Expectations of quality

L O G I S T I C S

F I R S T S T E P S

• Administration

• Students

• Parents

C O M M U N I T Y B U Y- I N

O R G A N I Z E T H E S TA F FM U S TA N G M O R N I N G N E W S

news directors

spec. assign. producer

sports producer

features producer

social media producer

online producer

reportersphotographers

O R G A N I Z E T H E S TA F FN E W S C Y C L E

W E E K 1 W E E K 2 W E E K 3

R E S E A R C HS H O O T

F O O TA G EE D I T I N G

S C H E D U L E I N T E R V I E W S

B U L L P E N F I R S T C U T

W R I T E Q U E S T I O N S

V O I C E O V E RF I N E C U T

& W E B P O S T

B L O G

T Y P E S O F S T O R I E SH A R D N E W S : S E R I O U S I N T O N E , R E P E R C U S S I O N S

T Y P E S O F S T O R I E SF E AT U R E S : A R T, C U LT U R E , P E O P L E

T Y P E S O F S T O R I E SS P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E

G E N E R AT I N G G O O D S T O R I E S

• daily bulletin

• student gov./activities

• read/watch other media

• listen/talk with people

• observation

B A L A N C I N G S T O R I E SD I E T O F N E W S

B A L A N C I N G S T O R I E SD I E T O F N E W S

B A L A N C I N G S T O R I E SD I E T O F N E W S

B A L A N C I N G S T O R I E SD I E T O F N E W S

B A L A N C I N G S T O R I E SD I E T O F N E W S

B A L A N C I N G S T O R I E SD I E T O F N E W S

N E W S V S E N T E R TA I N M E N T

Newsworthy stories are entertaining

N E W S V S E N T E R TA I N M E N T

Don’t chase popularity: Do what you know is right.

N E W S V S E N T E R TA I N M E N T

Craft a compelling story:

• photography

• NATS

• characters

• soundbites

• crisp editing

N E W S V S E N T E R TA I N M E N T

Fun Story Ideas

• Homecoming

• April Fool’s Show

• Holiday Themes

• PSA/Promos

B E S T P R A C T I C E S

• Solid Bullpen

• Determine the REAL story

• Pre-Interview (w/o camera)

• Hold staff accountable

• #YOSO

• Evaluate: self, peer, adviser

T I P S

• have courage

• take creative risks

• keep stories fresh

• look to other media for inspiration

M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R

cinehead3@gmail.com@cinehead

K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S

3 9 9 8

@KitChaversMMN

@clairehuntmmn

mustangmorningnews.com