next level 2014
DESCRIPTION
This presentation focuses on developing news packages for scholastic broadcast journalism programs. It was presented at the National High School Journalism Convention in Washington DC on November 7, 2014TRANSCRIPT
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TA K E Y O U R D A I LY A N N O U N C E M E N T S T O T H E N E X T L E V E L
B R O A D C A S T J O U R N A L I S M 3 9 9 8
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M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R
K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S
3 9 9 8
@KitChaversMMN
@clairehuntmmn
[email protected]@cinehead
mustangmorningnews.com
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O V E R V I E W
• Why integrate news packages?
• Where to start
• Organize your staff
• Workflow
• Types of stories
• News vs Entertainment
• Best Practices
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W H Y N E W S PA C K A G E S ?
Daily announcement are for the birds
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W H Y N E W S PA C K A G E S ?
• News you can’t find elsewhere
• Cover stories in-depth
• Utilize the medium (image, sound, movement)
• Have an impact on audience
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W H E R E T O S TA R T
Develop a mission statement and goals
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W H E R E T O S TA R T
What kind of stories do you want to produce? Why?
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F I R S T S T E P S
• Broadcast Frequency
• Volume of work
• Amount of equipment
• Expectations of quality
L O G I S T I C S
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F I R S T S T E P S
• Administration
• Students
• Parents
C O M M U N I T Y B U Y- I N
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O R G A N I Z E T H E S TA F FM U S TA N G M O R N I N G N E W S
news directors
spec. assign. producer
sports producer
features producer
social media producer
online producer
reportersphotographers
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O R G A N I Z E T H E S TA F FN E W S C Y C L E
W E E K 1 W E E K 2 W E E K 3
R E S E A R C HS H O O T
F O O TA G EE D I T I N G
S C H E D U L E I N T E R V I E W S
B U L L P E N F I R S T C U T
W R I T E Q U E S T I O N S
V O I C E O V E RF I N E C U T
& W E B P O S T
B L O G
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T Y P E S O F S T O R I E SH A R D N E W S : S E R I O U S I N T O N E , R E P E R C U S S I O N S
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T Y P E S O F S T O R I E SF E AT U R E S : A R T, C U LT U R E , P E O P L E
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T Y P E S O F S T O R I E SS P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E
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G E N E R AT I N G G O O D S T O R I E S
• daily bulletin
• student gov./activities
• read/watch other media
• listen/talk with people
• observation
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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B A L A N C I N G S T O R I E SD I E T O F N E W S
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N E W S V S E N T E R TA I N M E N T
Newsworthy stories are entertaining
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N E W S V S E N T E R TA I N M E N T
Don’t chase popularity: Do what you know is right.
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N E W S V S E N T E R TA I N M E N T
Craft a compelling story:
• photography
• NATS
• characters
• soundbites
• crisp editing
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N E W S V S E N T E R TA I N M E N T
Fun Story Ideas
• Homecoming
• April Fool’s Show
• Holiday Themes
• PSA/Promos
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B E S T P R A C T I C E S
• Solid Bullpen
• Determine the REAL story
• Pre-Interview (w/o camera)
• Hold staff accountable
• #YOSO
• Evaluate: self, peer, adviser
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T I P S
• have courage
• take creative risks
• keep stories fresh
• look to other media for inspiration
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M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R
[email protected]@cinehead
K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S
3 9 9 8
@KitChaversMMN
@clairehuntmmn
mustangmorningnews.com