next generation classifieds - icma 2010
Post on 22-Nov-2014
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Suchi MukherjeeGumtree
Next generation classifieds
Classifieds Ancient form of commerce
Social networks As ancient as human civilisation itself
2 = 1
5 = 12
12 = 66
Web 2.0 incarnation
100 million = ?
82 million active usersGMV = $60 billion per quarter
640 million listings per quarter
The world of possibilities
Niche : 19,000+ knitters
Classifieds : Big opportunity
Approach 1
Approach 1Approach 1
Approach 1The alternative
What do users want?
Simple usability
Free by default with no formulaic way to trade
Freedom
Abundance but more importantlyValue
Trusted face-to-face common sense trading
Trust
Format agnostic
Value for sellers
Value for buyers
Trust
Trust
Vikki’s selling an iPodJon wants to buy an iPod
Trust
Jon check’s Vikki’s info
Trust
Jon creates an action
Trust
Which shows up on his friends’ news feeds
Approach 1The alternative
570 % 1082 %
87 % 63 %
The ground swell?
This is the $15 billion opportunity
Thank you, suchi@gumtree.com
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