next generation banking with generation y

The Garland Group | SocialStratus

Next Generation BankingFrom Generation Y’s Perspective

The Garland Group | SocialStratus

SocialStratus

The Garland Group | SocialStratus

Stats

The Garland Group | SocialStratus

1979 - 1997Gen Y

The Garland Group | SocialStratus

70 million strong

The Garland Group | SocialStratus

$211 Billion Income

The Garland Group | SocialStratus

~$172 Billion a year

The Garland Group | SocialStratus

Heavy Influencers

The Garland Group | SocialStratus

Socially Conscious

The Garland Group | SocialStratus

1. Reduce the Drinking Age to 18! - 111,275

2. Legalize Same-Sex Marriage - 80,458

3. Americans for Alternative Energy - 69,465

4. Support a Woman's Right to Choose - 66,806

5. Support Stem Cell Research - 55,219

6. Abolish Abstinence Only Sex Education - 54,712

7. Government + Religion = Disaster - 47,949

8. AIDS / HIV research - 24,789

9. Equal Rights for Gays - 24,013

10. Pro-Life - 22,409

Top FacebookGroups

What they are

• Resourceful

• Creative

• Efficient

• Tech Savvy

• Praise Hungry

• Cocky/Arrogant

• Self-centered

• Use to winning

The Garland Group | SocialStratus

ConsumersHow do they consume?

The Garland Group | SocialStratus

24/7 Access

The Garland Group | SocialStratus

TV isn’t King anymore

The Garland Group | SocialStratus

You have 10 seconds, GO!

The Garland Group | SocialStratus

Ads = Ignored

The Garland Group | SocialStratus

Friends are what matter

The Garland Group | SocialStratus

Digital Natives

The Garland Group | SocialStratus

The Garland Group | SocialStratus

97% own a computer

94% own a cell phone

76% use Instant Messaging

75% of college students have a Facebook account

60% own a portable device such as an iPod

34% use websites as their primary source of news

The Garland Group | SocialStratus

ProducersWhat do they do for fun?

The Garland Group | SocialStratus

•Blogging

•Videos

•Networking

•Mobile

•Music

•Branders

User Generated Content

The Garland Group | SocialStratus

RecruitingHow do we find this generation?

The Garland Group | SocialStratus

Don’t be a lemonade stand.

Recruit like a football coach.

The Garland Group | SocialStratus

The Garland Group | SocialStratus

Google them!

The Garland Group | SocialStratus

Workplace

What they want

• Empowerment

• Flexible schedules

• Lots of perks

• Right to lifestyle choice

• Life/Work Integration

The Garland Group | SocialStratus

• Coaching, not bossing

• Lots of feedback/praise

• Rewards (not necessarily monetary)

• The job better be fun!

The Garland Group | SocialStratus

How do you get their business?

The Garland Group | SocialStratus

• Listen

• Be authentic, transparent

• Don’t sell/spam them

• Offer better experiences

The Garland Group | SocialStratus

Thanks.