newspaper advertising technical specification · 2016. 4. 8. · 4 page tabloid with poster inside...
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Newspaper Advertising Technical Specification
Advert Artwork DeliveryAdfast Internet Artwork Delivery Service (now called Qmuli)The use of Adobe Acrobat PDF files in many pre-press workflows has resulted in an initiative from the Newspaper Society to provide a method of transmitting electronic advert artwork in this format. Adfast (now called Qmuli) is the preferred method of advert artwork delivery by DC Thomson. If you want to learn more about Qmuli Adfast look up their website at www.adfast.co.uk or phone their helpline on: 0207 278 4009.
PDF is PreferredPlease ensure saved or exported files for publication are Acrobat 4 (PDF version 1.3). This will avoid potential transparency problems and reduce the possibility of being rejected by Asura (our file-checking software).
TypefacesPlease ensure typefaces are fully embedded or outlined in your PDF prior to sending.
Sending us other file formatsIf you are unable to send your advert in PDF format then please contact us and make prior arrangements so we can accommodate your needs.
Standard Advertising Column Sizes
No. of Columns 1 2 3 4 5 6 7 8
Display/ROP (mm) 34 71 109 146 184 221 259 -
Classified (mm) 30 62 95 128 160 193 226 259
Format: Compact/TabloidFull Page: 335mm deep - Half Page: 165mm
Please do not include cropmarks or registration marks.
-
Newspaper Advertising Technical Specification
ColoursAll colours used with the supplied advert should be defined as CMYK process colours. Pantone or spot colours must be converted to CMYK process colours. Avoid using the over-print function unless it is for vector graphics and/or text reproduced from 100% black or a tint of 100% black.
Photos & Bitmap GraphicsFor photographs and bitmap graphics (non vector artwork) in advertisements: all mono files should be saved as GRAYSCALE JPEGs. All colour files should be saved as CMYK JPEGs. Photographs in particular should be colour-corrected, for newspaper use, to take into account dot gain when published. See below.
Dot Gain & Ink CoverAll artwork prepared for DC Thomson publications should be altered to take into account an average of between 18-26% dot gain. The maximum ink cover on our press, where four CMYK colours overlap, should add up to no more than 240%.
Print ResolutionAt the time of publishing, all photographs or bitmap graphics will be printed at 200dpi. All photos/bitmap graphics must be supplied at a resolution of no less than 200dpi at their final print size.
Please note that failure to take these directions into account will most likely result in poor reproduction.
-
Newspaper Advertising Technical Specification
Colour Management to download the ICC colour profile for use with our newspapers.
Advertisements That Carry EditorialAdvertisements that carry editorial are subject to a number of restrictions. This is to differentiate the advertisement from editorial within our publications.
QueriesIf you require further clarification - please contact the member of staff who manages your account to provide details.
12pt Helvetica Medium in black
Evening TelegraphAll advertisements that carry editorial must have the words ‘ADVERTISING FEATURE’ in black capitals and in a sans serif font such as Helvetica Medium or similar. Text must be no less than 12pt in size. This should be placed at the top of the advertisement, inside the border and be clearly visable. If the advertisement is floating without a border, please ensure the words ‘ADVERTISING FEATURE’ are within the ad size type area.
Click Here
https://www.dcthomson.co.uk/wp-content/uploads/sites/47/ISOnewspaper26v4.zip
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Newspaper Advertising Technical Specification
Tabloid Poster Specifications4 page tabloid with poster insideOur 4 page tabloid includes front and back pages and a centre double spread when completely unfolded opens to a full poster on the backside.
reproduce
POSTER Specification
4M
onday,January
7,2013w
ww
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onday,January
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erry
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QU
ICK
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a275g
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and
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with
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til
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sprayed
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dd
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ped
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n
med
allion
san
db
row
n. Stir
in150m
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-
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dserve
over
drain
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IGH
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emem
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aybe
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rmal
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rh
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or
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oked
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with
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oach
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r1
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orn
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dserve
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spb
akedb
eans.
MA
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EA
LH
ag
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ep
sa
nd
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2ro
un
ded
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or
vegetarian
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(abo
ut
100g)
with
gravy
mad
efro
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xoo
rB
istoB
estg
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les,175g
po
tatoes,m
ashed
turn
ip/sw
ede
and
oth
erN
o-C
heck
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les.
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UR
EV
ER
YD
AY
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NU
SIn
add
ition
toyo
ur
Meals
and
EssentialExtras,yo
ush
ou
ldh
aveth
efo
llow
ing
eachd
ay:■
Half
pin
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med
milk
or
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allp
ots
diet
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(arou
nd
50-60cals
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med
milk
and
1d
ietyo
gh
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or
from
age
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200gp
ot
diet
yog
hu
rt.■
2averag
eservin
gs
of
fruit
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ithm
ealso
rat
any
time)
and
un
limited
No
-Ch
ecksalad
or
vegetab
les(see
you
rPEP
for
full
details).
■A
tleast
3servin
gs
of
any
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the
follo
win
gN
o-C
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avem
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ant
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eeaten
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us,
aub
ergin
e,bab
ysw
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,b
eansp
rou
ts,beetro
ot,
BR
EA
KFA
STT
oa
sta
nd
ma
rma
lad
e2
med
ium
slicesto
ast,1tsp
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-fatsp
readan
d2tsp
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ced-su
gar
marm
alade
or
jam.
QU
ICK
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AL
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wn
san
dw
ich
Scrape2
medium
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ithlow
-fatspread
andfillw
ithplenty
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AIN
ME
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ick
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stard,1
tspru
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on
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ap
inch
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po
wd
er.Rem
ove
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m2
med
ium
chicken
dru
msticks,m
ake2
slashes
on
eachan
dco
atw
ithth
em
ixture.Leave
tom
arinate
for
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tes.Placed
rum
stickso
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bakin
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oo
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go
verall
the
marin
ade,an
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wer
shelf
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ap
re-heated
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ark7
app
roxim
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utes.Pu
t150g
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weig
ht
low
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vench
ips
on
the
top
shelf
of
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oven
.Served
rum
sticksan
dch
ips
with
No
-Ch
ecksalad
.
BR
EA
KFA
STR
oll
an
dsa
usa
ge
Grill1
low
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sage
and
slicelen
gth
-wise.Serve
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readro
llor
bap
with
tom
atoslices.
QU
ICK
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Co
ck
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ieso
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Ina
saucep
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ickenan
d100g
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ut
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esan
dp
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ro
ver250m
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min
utes.
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ee
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er
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er(e.g
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rseaso
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min
cedb
eefw
ithsalt,p
lenty
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per,g
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wd
eran
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ixedh
erbs.Sh
ape
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urg
eran
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over
med
ium
heat
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ou
t10-15
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utes.M
icrow
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ro
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ake275g
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with
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rn,
grilled
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om
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dto
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ro
ther
no
-Ch
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etables
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salad.
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ese
Oatcakes, so
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atcakesw
ith30g
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ht
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ple.
QU
ICK
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AL
Ma
ca
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ic
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ese
Warm
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einz
Macaro
ni C
heese
and
serve
on
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ickslice
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olem
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with
grilled
tom
atoes
and
mu
shro
om
s.
MA
INM
EA
L
Grille
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na
nd
ne
wp
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toe
s
Grill o
rg
ridd
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ithsp
rayo
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on
fillet.
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ithlem
on
juice
and
servew
ith200g
new
po
tatoes
and
No
-Ch
eckveg
etables.
6M
onday,January
7,2013w
ww
.eveningexp
ress.co.ukM
onday,January
7,2013w
ww
.eveningexp
ress.co.uk7
Following
Checklistto
seeresults
BA
KE
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eatyo
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tterto
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sing
you
rh
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gh
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gh
into
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ortio
ns.
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aking
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tyo
ur
do
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abo
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r.Bake
for
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teso
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ntil
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ing
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og
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row
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joy!
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ITH
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ESH
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EL
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VE
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IDU
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RT
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EN
JOY
yourfavourite
bakesand
seegreat
resultson
thescales
with
thesebetter
bakingtips.
Creamy!
Mo
stcakes
con
taina
large
amo
un
to
ffat
–eith
erb
utter
or
oil.R
edu
ceth
eC
heck
cou
nt
by
cho
osin
glo
wer-fat
marg
arine
–b
ut
make
sure
itis
suitab
lefo
rb
aking
.Fat-free
spo
ng
esare
just
astasty.A
rou
lade
or
Swiss
rollten
ds
tob
elo
wer
inC
hecks
and
iseasily
partn
eredw
itha
low
-Ch
eckfillin
g.
Sweet!
Usin
gH
alfSp
oo
nw
illdram
aticallycu
tth
eC
hecks.If
you
use
sweeten
erch
eckto
make
sure
itis
heat-stab
le.Swap
icing
for
half-fat
creme
fraiche
and
freshfru
itto
top
you
rcakes!
Moist!
Ifyo
ulike
am
ore
stickycake
add
som
ech
op
ped
ban
ana
or
grated
carrot
instead
of
mo
reb
utter
or
cream.
Ap
ple
pu
réeis
perfect
for
add
ing
mo
isture
with
ou
tfat
–see
Fruity
Bu
tterflyC
akesfo
rth
erecip
e.
Cheesecake!O
pt
for
low
-fato
rextra-lig
ht
soft
cheese
for
cheesecake
recipes
tocu
tth
eC
hecks
with
ou
tcu
tting
the
taste.C
ho
ose
low
er-Ch
eckb
iscuits
for
the
base
–a
gin
ger
nu
tm
akesa
lovely
crun
chy
base
bu
tis
half
the
Ch
eckvalu
eo
fa
dig
estive.
Countit!C
alculate
the
totalC
hecks
used
inyo
ur
recipe
and
divid
eb
yth
en
um
ber
of
po
rtion
sfo
rsim
ple
po
rtion
con
trol.D
ivide
arecip
ein
tom
ore
po
rtion
sth
anit
statesan
dyo
ur
Ch
ecksw
illgo
furth
eran
dyo
ur
bakin
gw
illlastlo
ng
er.
Cheat!If
you
aren’t
aM
aryB
erryat
heart,p
acketcake
mixes
areextra-easy
and
pro
du
ceg
reatresu
lts!W
ithn
utritio
nalin
form
ation
on
everyb
ox,p
acketm
ixesm
akeit
simp
leto
calculate
the
Ch
ecks.
Takecare!
Are
you
alicker?
Ifyo
ucan
’tresist
licking
the
spo
on
,the
bo
wlo
rth
eb
eaters–
or
eating
freshly-b
akedcakes
the
min
ute
they
com
eo
ut
of
the
oven
–b
akew
itha
friend
wh
oC
AN
resistan
dfo
llow
their
examp
le!
ING
RED
IENTS
■115g
low
-fatsp
read■
115gd
arkm
olasses
sug
ar■
4eg
gs
■175g
self-raising
flou
r■
6gco
coa
po
wd
er■
½tsp
bakin
gp
ow
der
■115g
virtually
fat-freefro
mag
efrais
■2
tbsp
skimm
edm
ilk
METH
OD
1Preh
eatth
eo
vento
180°C/fan
160°C/G
as4.
2B
eatlo
w-fat
spread
and
sug
arto
geth
eru
ntil
ligh
tan
dflu
ffy.
3B
eatin
egg
s,on
eat
atim
ean
dth
ensift
inflo
ur,co
coa
and
bakin
gp
ow
der.
4B
eatw
elland
then
wh
iskin
from
age
fraisan
dm
ilk.You
sho
uld
end
up
with
asm
oo
thcake
mixtu
rew
hich
isn
ot
too
stiff.
5Po
ur
the
cakem
ixture
into
ag
reasedan
dlin
ed20cm
squ
arecake
tinan
dlevelth
eto
p.
6B
akein
the
pre-h
eatedo
venfo
r25-30
min
su
ntilth
ecake
isco
oked
and
well-risen
.
7C
oo
lalittle
inth
etin
and
then
cut
into
16sq
uares.
BR
OW
NIE
S(M
ak
es16,5
Ch
ecks,125
calo
ries,5fa
tg
ram
s)
ING
RED
IENTS
■55g
low
-fatsp
read■
55gH
alfSp
oo
n■
1m
ediu
meg
g■
85gself-raisin
gflo
ur
■2
tbsp
un
sweeten
edap
ple
pu
ree
FOR
THE
PUR
EE■
500geatin
gap
ples
■50m
lapp
leju
iceo
rw
ater■
Asq
ueeze
of
lemo
nju
ice
METH
OD
1To
make
the
app
lep
uree,
peel,co
re,and
thin
lyslice
the
app
les.Placeth
eslices
ina
saucep
anan
dad
dlem
on
juice
toavo
idth
emd
iscolo
urin
g.
Ad
dth
eap
ple
juice
or
water
and
place
the
pan
over
am
ediu
mh
eat.Brin
gslo
wly
toth
eb
oil,red
uce
the
heat,
cover,an
dsim
mer
for
abo
ut
20m
ins
or
un
tilthe
app
lesare
redu
cedto
ap
ulp
,stirring
occasio
nally
and
breakin
gu
pw
itha
wo
od
ensp
oo
n.
2Preheat
theoven
to180°C
forfan
assistedor
160°C/Gas
mark
4.Placesix
papercases
intoa
muffin
tin.
3B
eatto
geth
erth
elo
w-fat
spread
and
sug
aru
ntil
ligh
tan
dflu
ffy.Beat
inth
eeg
gu
ntilco
mb
ined
.Fold
inth
eflo
ur
and
app
lep
uree.
4Sp
oo
nth
eb
atterin
toth
ecases
and
bake
for
12to
15m
inu
tes.Rem
ove
the
cakesfro
mth
etin
and
leaveto
coo
lo
na
wire
rack.Wh
enco
oled
,u
sea
sharp
knife
toslice
off
the
top
part
of
eachcake.Fill
the
ho
lein
the
cakew
ithcrem
efraich
ean
drasp
berries.
5C
ut
the
slicedo
ffcake
into
two
and
arrang
ein
the
cream.
■T
IP:
Use
any
leftover
app
lep
uree
inyo
gh
urt
or
on
breakfast
cereal.Co
un
t1
Ch
eckp
er2
tbsp
or
use
4tb
spas
on
eservin
go
fyo
ur
EveryD
ayB
on
us
fruit
allow
ance.
FR
UIT
YB
UT
TE
RF
LYC
AK
ES
(Ma
ke
s6,6
Ch
eck
s,150ca
lorie
s,6fa
tg
ram
s)
PR
UN
E&
AP
PL
EM
UF
FIN
S(M
ak
es
10,6C
he
cks,145
calo
ries,4
fat
gra
ms)
ING
RED
IENTS
■100g
self-raising
wh
olem
ealflo
ur
■100g
self-raising
wh
iteflo
ur
■½
tspb
aking
po
wd
er■
2tb
sph
eat-stable
gran
ulated
sweeten
er■
20gH
alfSp
oo
n■
175mlskim
med
milk
■2
med
ium
egg
s■
2tb
spsu
nflo
wer
or
vegetab
leo
il■
1ap
ple,p
eeledan
dd
iced■
60gread
y-to-eat
pru
nes,
cho
pp
ed
METH
OD
1Preh
eatth
eo
vento
200°C/G
as6.
2Place
10m
uffin
casesin
am
uffin
pan
or
deep
bu
ntin
,or
on
ab
aking
tray(b
ut
they
wo
n’t
ho
ldth
eirsh
ape
asw
ellifn
ot
sup
po
rtedat
the
sides).
3Sift
the
flou
rs,bakin
gp
ow
der
and
sweeten
erin
toa
bo
wl,th
enstir
inth
ew
ho
lemealflo
ur
leftin
the
sieve.Stirin
the
sug
ar.
4B
eatth
em
ilk,egg
san
do
ilto
geth
erw
ell.Make
aw
ellin
the
flou
ran
dp
ou
rin
the
liqu
id.B
eatlig
htly
un
tiljust
mixed
.Do
no
to
ver-beat.Fo
ldin
the
app
lesan
dp
run
esan
dsp
oo
nm
ixture
into
the
mu
ffincases.
5B
akefo
rap
pro
ximately
25m
inu
tesu
ntilw
ell-risen.
Put
mu
ffins
on
aw
irerack
toco
ol.If
you
peelo
ffth
ep
aper
caseto
oso
on
,half
the
mu
ffinw
illstickto
the
bo
ttom
!
6B
esteaten
the
same
day,
bu
tcan
be
frozen
.Either
allow
tod
efrost
for
abo
ut
on
eh
ou
ro
rp
op
afro
zenm
uffin
inth
em
icrow
avefo
raro
un
d30
to45
secon
ds.
LO
W-C
HE
CK
CA
RR
OT
&A
PR
ICO
TC
AK
E(Serves
10,5C
heck
s,125ca
lories,4
fat
gra
ms)
ING
RED
IENTS
■2
med
ium
egg
s■
45g60%
fato
liveo
ilsp
read■
60gb
row
nsu
gar
■2
tbsp
heat-stab
leg
ranu
latedsw
eetener
■115g
carrot,fin
ely-g
rated■
60gread
y-to-eat
aprico
ts,cho
pp
ed■
115gw
ho
lemealself-
raising
flou
r
METH
OD
1Pre-h
eato
vento
180°C/G
asm
ark4.
2Lin
ea
500glo
aftin
with
bakin
gp
archm
ent
or
no
n-
stickfo
il.
3Sep
arateeg
gw
hites
from
yolks
and
wh
iskw
hites
un
tilstiff.
4W
hisk
tog
ether
spread
,eg
gyo
lks,sug
aran
dsw
eetener
un
tilpale
and
fluffy.W
hisk
ing
ratedcarro
tsan
dch
op
ped
aprico
tsan
dg
radu
allyad
dflo
ur.
5Slacken
mixtu
rew
ith1
tbsp
of
wh
iskedw
hites,
then
fold
inrem
ainin
gw
hites
with
am
etalspo
on
.Po
ur
mixtu
rein
top
repared
tin,levelo
ffan
db
akeap
pro
ximately
45-60m
inu
tes,un
tilaskew
erin
sertedin
toth
em
idd
leco
mes
ou
tclean
.Cu
tin
to10
slicesw
hen
ready
toserve.
TH
EG
RE
ATSC
OTTISH
SLIMM
ERS
BA
KE
OFF!
WITH
more
of usw
atching
TheG
reat BritishBake
Off than
TheX
Factor, bakingis
fast
becoming
thenation’s
favourite
pastime! W
eall love
cakesand
biscuits, but with
afew
clevertricks
andthe
ever-flexiblePEP
youcan
still bakeup
your
favouritesw
eet,
teatime
treat!
Ifyou
wou
ldlike
toad
vertisein
our
Brid
eofTh
eYear
Sup
plem
ent
onJan
uary
14thth
enp
leasecon
tactB
obG
illonon
01224343154
or07793
597668or
emailb
ob.gillon
@ajl.co.u
k
Th
eN
orth-east’s
favourite
family
new
spap
er
Tabloid Publication
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