new zealand merino brand pitch

CreativeAgencySecrets.com

Thinking of a new thread?

We saw the opportunity as advertised.

As notedWe thought where that could lead.

Value, opportunity, a challenge, our expertise, our speciality, our passion...we’re creative, we’re talented:

We can help.

1

CreativeAgencySecrets.com

A proposal to deliver new thinking, new markets and new customers forNew Zealand Merino

Follow the thread.....

2A proposal to New Zealand Merino Ltd from Creative Agency Secrets dot com.Commercial in ConfidenceCreative Commons rights assertedJune 2010

CreativeAgencySecrets.comInitiative

3

Move your brand communications from monologue to dialogue.

Using the internet, collaboration online, social media and open innovation we proposeto widen the awareness of New Zealand Merino as a product, as a brand and as aleading innovator for primary sector products.

What if the thread can connect conversations between customers, between fashiondesigners, between buyers and all lead directly back to New Zealand Merino.

Join the conversation, stimulate the debate, answer the questions,fill in the gaps and learn.

InnovateInnovateagain

CreativeAgencySecrets.comShift

Unlock

4

Open up the threads and share them among global audiences.

• Set a challenge,• offer a bounty,• run a contest,• sponsor a desire,• fast-track collaborative product development,• host an un-conference.

What new ideas can bright people come up with for New Zealand Merino?

Options

CreativeAgencySecrets.com

Talk

5

Follow the thread to new conversations.

Recruit new people to the company database, find new opportunities to startconversations with buyers, manufacturers and branders and engage them inthe dialogue you have already started.

Use the open innovation to gain "notoriety" as an innovative brand, setyourselves apart and ahead of the competition.

Traditions

CreativeAgencySecrets.com

Guild

6

Follow the thread to new customers, new partners and new associations

It's all about selling more product - follow the conversations and starttalking samples, testing and buying quantities.

Use the sales team to make contact with new people interested in new ways ofusing New Zealand Merino products.

Meaning

CreativeAgencySecrets.com

Let us take you into the world of business 2.0where online, offline, Gen-Y and easy globalcommunications drive awareness of theNew Zealand Merino brand.

Show us your business plan, tell us your salestargets and business development goals and letus come up with innovative ways to spread yourbrand around the globe.

7

We are your new brand innovation teamCreativeAgencySecrets.comDoodle

8

Unconventional, maybe a little non-conformist andenergetic - we'll be your team to drive businessdevelopment, product innovation, new technologiesand marketing into the next five years.

We can work for you - a job -or we can partner with you -shared risk = shared reward -or we can consult = fees for hours.

You choose.

We are your new brand innovation teamDance CreativeAgencySecrets.com

Together?

CreativeAgencySecrets.com 9

Splice

Team.

10

We invite you to gather your team for a one-day strategy workshopwhere we will uncover:• Tools for brand dialogue• New technologies - widgets, mash-ups, twitter, social media• Open innovation tools and decision making• Building online customer relationships

This will be an interactive session between New Zealand Merino andour team of experts.

We will listen to what you have to say, and we will present some ofour ideas for the future of New Zealand Merino.This workshop is full of value.

You pay us afterwards based on the value we deliver.

No value = no cost.

Try us out.

Bottom line

CreativeAgencySecrets.com

CreativeAgencySecrets.com

Consider it a gift from us to you to mark a veryspecial occasion: opportunity.

Seeing a moment

Contact:

Rebecca Caroe022 647 3993rebecca@caroe.com

Jonathan Ewing021 111 7989jonathan@caroe.com

Dunedin, New Zealand.