new url tagging feature in google analytics: sneak peek

WorkflowsNew Google Feature: URL Tagger

Step 1: Select Campaign Management in Property in Google Analytics -> Admin

Step 2: Select New Campaign

Step 3: Choose a Campaign Name

Helpful Hint: Choosing a Campaign Name

Think long term with your naming convention. You could have a lot of tracked campaigns eventually within Google Analytics so be as

descriptive as you can and be sure to include:

Platform Purpose Duration

*Note: Once you give your campaign a name, the only option you have is to delete it. The name cannot be changed, so name wisely.

Simply select from list, or use Other if your choice is not on the list.

(Note to Google Analytics product team: Give us the option to be able to add our own “sources” and “medium” ... Bing Ads have not

been called Adcenter since I don’t know how long).

Helpful Hint: Choosing a Campaign Name

Platform

What is the campaign designed to achieve? Could be remarketing, brand awareness, direct response. When you are looking at reports,

it will be easier to filter based on purpose than something non-descript.

Helpful Tip: Choosing a Campaign Name

Purpose

This is more of a freeform. If you are running remarketing campaigns, it could be the recency of visit or duration someone stays on a list. Your mileage will vary greatly, but think through the implications of

this.

Helpful Tip: Choosing a Campaign Name

Duration

Step 3: Choose a Campaign Name, continued

Step 4: Enter Campaign Information

Step 4: Enter Campaign Information

Step 4: Enter Campaign Information

Step 5: UTM ID Created!

Helpful Tip: Opting for Google Shortened URLs

If you opt for goo.gl shortened URLs, here is a ninja trick you can do (also applies to bit.ly links):

If you grab a full goo.gl URL like the one shown below and put a + at the end, you will be taken to the page below which will show referrers, browsers, countries, platforms and clicks.

Use this as a super cool way to spy on competitors, so it might be something that eventually gets taken away. Snoop while you can!

Helpful Tip: Opting for Google Shortened URLs

Helpful Tip: Opting for Google Shortened URLs

What do you think of this new Google feature?

Let us know via social media: @jimbanks or @igotgroove