new tools for iu marketing and communications professionals

November 28, 2011

New tools for IU Marketing and Communications professionals

Greg Polit [ gpolit@iu.edu ]Dir., Informational and Emerging Technologies

IU Communications

New Tools introduced in 2011• Blogging platform ( WordPress )• Digital Signage ( Four Winds Interactive )• CRM/E-Distribution ( Talisma & WhatCounts )• Digital Asset Management ( NetXposure )• Tablet Publications ( IU Libris via

Adobe Digital Publishing Suite )• Note worthy updates:

– New IU Mobile– Onestart calendar update

November 28, 2011IU Communications & Marketing Conference

IU Blogging platform• Use most popular open source blogging software ( WordPress )• Install on central web server, use a campus domain• Post using IU credentials ( CAS authentication )• Campus templates• Predefined security plugins, UITS scans, and security updates• Blog directory• One click install ( coming soon )

November 28, 2011IU Communications & Marketing Conference

IUPUI Blog Template

November 28, 2011IU Communications & Marketing Conference

Digital Signage Overview• Pilot project started in December 2010• As of May 2011 we are in production• Over 200 live signs on 6 campuses• AxisTV, Scala and other systems need to

migrate to Four Winds by January, 2012

November 28, 2011IU Communications & Marketing Conference

Four Winds Interactive Features• Content scheduler• Live Data ( RSS, XML, Databases, Web & Digital

Asset Management Systems )• Multimedia• Web View• Live Video• Weather• Interaction ( Touch Screen )• Security based in ADS Users/Groups

November 28, 2011IU Communications & Marketing Conference

Costs• Annual

– $125 annual player fee. – Hardware renewal

• One time costs– Installation ($1,300+)– Hardware ($2,062 - $9,350, with an

average price of $4,178)

November 28, 2011IU Communications & Marketing Conference

IU Southeast Video Bulletin Board – Showing ‘Events’

November 28, 2011IU Communications & Marketing Conference

MEDTV

November 28, 2011IU Communications & Marketing Conference

IU Digital Sign - Emergency Alert

November 28, 2011IU Communications & Marketing Conference

IU Digital Sign – Emergency Ticker

November 28, 2011IU Communications & Marketing Conference

Lifetime engagement service centerIndiana University is establishing a base funded Lifetime Engagement Service Center to add academic and administrative units with communication.  Service center will be housed at IU Communications and will: • Receive distribution requests containing with the message,

target group, and timeline• Will compile lists and distribute one time communications• Service Center will work with units on providing a platform for

ongoing communications• Provide analytics• Coordinate Communications calendar and global opt-outs

November 28, 2011IU Communications & Marketing Conference

Talisma CRM

• Track individual’s interaction with IU from “cradle to endowment”

• Conduct personalized communications • Distribute via dynamic filters • Program complex recurring interactions• Current phase focused on enrollment offices.• Staff & alumni rollout in 2012• University funded – no cost to individual units

November 28, 2011IU Communications & Marketing Conference

What Counts e-distribution platform

• Easy to use web interface• Easily upload lists from CSV, or excel file• Subscribe/unsubscribe via a web form• Opt outs at department, school and university level• Hierarchical account structure to enable departmental lists/users

and integration at the school level ( realms and sub realms ) • Open rate and click through analytics, and tie in with web analytics • Annual unit cost between $300 for 100,000 e-mails to

$3,000 for unlimited e-mails

November 28, 2011IU Communications & Marketing Conference

WhatCounts e-distribution platform

November 28, 2011IU Communications & Marketing Conference

IU’s Digital Asset Management System• Who is it for?

– Production system open to all IU staff – Public interface open to IU alumni, media, general

public. Will includes an e-commerce component– Benefits

• Efficiencies in storage• Asset sharing/retrieval • Reduces the need to contract for new assets• Reduces workflow costs on common tasks• Can be used to expose galleries & podcasts

January 2011IU Communications and Marketing Conference

Use case – Kelley School of Business• Manage over 100,000 digital images in the DAM• Import approximately 400 new images per month• Each image has searchable metadata added on import including

creator, keyword, file type, file size, date, and description. • Archive.mov files with metadata. Students/faculty can play within DAM• Internal Archiving and Asset Sharing

January 2011IU Communications and Marketing Conference

Append metadata to hundreds of assets

November 28, 2011IU Communications & Marketing Conference

Repurpose function

January 2011IU Communications and Marketing Conference

Share a saved cart, search or category as a download link or feed

November 28, 2011IU Communications & Marketing Conference

Manage videos

November 28, 2011IU Communications & Marketing Conference

New Public Portal

November 28, 2011IU Communications & Marketing Conference

New Public Portal

November 28, 2011IU Communications & Marketing Conference

The Tablet Revolution

November 28, 2011IU Communications & Marketing Conference

Adobe Digital Publishing Suite• Tablet publications created in InDesign 5.5 • Retains features of desktop publishing, adds

interactivity:• Audio/Video• Slideshows• Interactive panoramic photos • Interactive 3D models• Scrollable content, links, web view

November 28, 2011IU Communications & Marketing Conference

Digital Publishing Suite @ IU

• First DPS publications created in 2010• IU Libris launched May 2011 ( IU is the first Higher Ed

institution to make DPS publications available in the apple store )

• IU/Adobe Higher Education pilot Aug – Nov 2011• IU/Adobe include DPS enterprise version in its enterprise

licensing agreement • Available for download on iuware.iu.edu

November 28, 2011IU Communications & Marketing Conference

IU’s DPS Enterprise License

• IU’s Digital Publishing Suite Enterprise license includes 250K downloads per year included for 3 years

• Additional downloads will have 30% off of 250K or 500K packs ( +/- $0.10 per download )

• This is >$300,000 value over the 3 years• We don’t expect to reach the 250K download limit in the first

two years

November 28, 2011IU Communications & Marketing Conference

What is next for IU Libris

• Support for Android and other tablet devices

• Analytics• Updated look and

functionality– Custom store front– Folder structure for each

campus, school, department & publication

– Support for additional file types ( .epub, pdf )

November 28, 2011IU Communications & Marketing Conference

Demo – IUPUI Alumni Magazine

November 28, 2011IU Communications & Marketing Conference

The Mobile Revolution

November 28, 2011IU Communications & Marketing Conference

m.iu.edu services including conference app

November 28, 2011IU Communications & Marketing Conference

New onestart calendar view

November 28, 2011IU Communications & Marketing Conference

Questions

November 28, 2011IU Communications & Marketing Conference

• Digital Signage [ dsign@iu.edu ] • Digital Asset Management [ dams@iu.edu ]• Digital Publishing Suite and IU Libris [ iulibris@iu.edu ]

Greg Polit [ gpolit@iu.edu ]Director, Informational and Emerging Technologies

Erika Knudson [ eknudson@iu.edu ]Director, Client Relations & Account Services

communications.iu.edu